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Social Media Coordinator

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Social Media Coordinator
The social media coordinator will assist with daily management of our energy client's corporate channels, including community management, monitoring, engagement, scheduling and publishing. This individual should possess fundamental knowledge of social media (channels, audiences, best practices, content development, community management, publishing, reporting/metrics) and social media management and reporting tools (Sprinklr, Spredfast, Brandwatch, Sysomos, Crimson-Hexagon, native platform insights). This role requires the ability to effectively prioritize tasks and deliverables in a fast paced environment, and basic project management skills; it requires someone with a keen attention to detail, strategic thinking and good judgement.

The specific responsibilities of the role are as follows:

Publishing to Social Media:
• Responsible for all daily social media content publishing for all corporate channels: Facebook, Twitter, LinkedIn Company page
• Responsible for image approvals when required for content publishing
• Responsible for understanding Sprinklr tool and new features and functionality
• Responsible for generating weekly content reports at direction of social media content editor

Community Management:
• Keeps a pulse on the communities and comments on Facebook, Twitter and LinkedIn (group comments, requests to join, new discussions posted & LinkedIn company page) daily
• Provides responses or directs community where necessary
• Contributes to development of content, where applicable
• Establishes and maintains production standards for channel assets (image sizes, new platform asset and publishing requirements)
• Responds to non-HR/Retail escalations from Facebook, Twitter and LinkedIn
• Manages overall approved responses to escalations working with internal SMEs

Daily Monitoring for Engagement Opportunities:
• Daily social media monitoring (not limited to Chevron channels) for engagement opportunities; provides coordinated responses
• Responds to escalations, as appropriate
• Escalates flagged items, identifies emerging trends/issues
• Supports ongoing issues management and monitoring requests when needed
• Contributes to Twitter daily engagement opportunities from monitoring
• Works closely with other community manager resources regarding content, engagement opportunities and community issues

Administrative
• Manages and updates the process documentation handbook for rotational resources
• Manages impersonating accounts tracker monthly updates
• Assists with updates to channel playbooks

Requirements
• 1-2 years’ experience in social media
• Understand the strategic intent of branded online social media communities
• Ability to publish to social media channels
• Ability to write effective copy for social media channels (Facebook, Twitter and LinkedIn)
• Understand the value of social listening and conduct social media monitoring for engagement and issues management
• Ability to effectively manage social media communities and engage with stakeholders online
• Understanding of digital analytics, how to measure content effectiveness, tools, dashboards and reporting

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