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Social Media Content Curator

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We’re looking for a content-savvy social media specialist to play an important role within Integrated Marketing & Client Engagement’s (IMCE) Social team at the San Francisco corporate headquarters of our healthcare client. This is a PART-TIME opportunity, that may have some flexibility to work remotely, but will need to go into the San Francisco office periodically.

The ideal candidate will have an insatiable appetite for information in all its permutations, know how to turn a phrase, and know what resonates with specific audiences across specific social media channels.

Part content sleuth part content wrangler, you’re known for sniffing out the latest and greatest content across the internet. Whether it’s tracking down the meme that captures a feeling just so, an inspirational quote that lifts our spirits, or an infographic that simplifies otherwise complex healthcare concepts, if it’s out there, you’ll find it or create it yourself.

You stay on top of the trends but most importantly, you know how to cull through the noise to identify the most relevant information and transform it into the perfect post for our audience.

You will directly support the Proactive Posting Strategy developed by Social team to drive the conversation on Facebook, Twitter, Pinterest, LinkedIn and more to grow our followers and improve brand sentiment on social.

Content strategy

A content creator’s job, on the other hand, is to collect data. They may add images, revise titles, or connect relevant material through links. However, their primary job is to search for new content and bring it all to one place.

Responsibilities:
• Cull the internet for content that is relevant to our brand and to our customers.
• Collect that information and assets (links, images, videos, headlines) into one central repository for access by the Social Media team.
• Create unique branded content and messaging befitting of each channel with the purpose of achieving key marketing or business initiatives (including acquisition, retention, and lead gen)
• Collaborates daily with our Social Media Strategist and Social Media Community moderator to ensure consistency of messaging implementation of content strategy.
• Develops and owns the social and online editorial calendar
• Updates the calendar with new messaging, posts, and links that support our branding, marketing (acquisition and retention), and social media engagement goals.
• Writes and facilitates posts and messaging within owned properties like website, Blogs, and website portals as well as within unowned properties like Facebook, Twitter, G+, Pinterest, etc.
• Partners with key stakeholders (including CorpComm, PR agency, and Customer Service) to provide insight into trends and to ensure consistency of messaging, strategy, and tone
• Provides basic reporting on performance within our social and web channels – as well as for social-specific marketing campaigns
• Provides actionable insights based on community sentiment and trending topics
• Stays abreast of competitor’s online and social activity to identify opportunities and best practices and to help track and compare our efforts
• Identifies and bubbles up key opportunities and new ideas to better engage with our audiences across channels to achieve our business goals
• Will need to be available some nights and weekends to respond to social media responses
Education/Requirements:
• Exceptional written and verbal communications skills (writing and/or creative samples may be requested showing examples with results)
• Keen understanding of the different needs of customers within various channels (Twitter versus Facebook, homepage versus mobile, etc.) and how to best communicate within each channel for best results
• Insatiable appetite for emerging technology and how to best leverage to communicate with customers
• Experience working with PR/CormComm and Customer Service organizations to ensure timely response to customer inquiries as well as consistency of messaging and to mitigate negative commentary, set customer expectations, and drive pro-active conversations
• Literate in publishing, reporting, listening, and engaging communities as well as basic analytics using tools like Radian6, Ominture, WebTrends, and Google Analytics
• Understanding of basic community principles, tools, techniques, and best practices
• BA/BS in a related field such as Marketing, English, Communications, Journalism, Business or equivalent combination of education and experience.

Experience
• Knowledge of how to leverage emerging and traditional marketing channels to develop build reputation as well as to support business acquisition, retention, and engagement goals
• Experience driving social media content strategy
• Photoshop experience required
• HTML a plus
• Demonstrated experience building communities though content strategy
• 2 or more years communications experience

Education:
BS/BA plus a minimum of 2 years in social media content strategy or social media marketing and/or extensive writing and messaging across social channels.

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