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Social Media Community Manager

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12 months contract, PAYE preferably, but can be Ltd

Role Purpose:

This large digital business who as a brand must continuously maintain relationships with potential and existing customers across a broad ecosystem of digital channels and devices are in need of a social media community manager.

The Social Media Community Manager is a key component within the social media strategy. This role will serve as the voice of the brands to their customers throughout their owned social channels, as well as off owned. The community manager is responsible for strengthening the Public Sector relationships online through innovating with content and taking engagement to the next level

Day to day, the role will work in partnership with peer community managers, social media marketing managers, product teams and other groups to define and execute a strong social media programme to drive maximum impact and results

The Social Media Community Manager will focus on 3 areas:

• Strong social media channel management – leading with creation and curation of innovative content to grow the audience base and exceed engagement levels
• Driving the voice of the brand off owned channels – building ecosystem and influencer contacts
• Leverage social media listening to inform content and engagement strategy

How to be successful:

To be successful, you will have proven experience in social media marketing. You will have managed social channels and executed a robust and impactful programme that drove audience, engagement and business results

We are ideally looking for an individual who also has enterprise and/or public sector experience who can adopt the right tone of voice, leverage knowledge to drive impact through channels and be a key member of the enterprise marketing team digital v-team to develop and implement the right social strategy to achieve business outcomes.

Successful individuals will have high energy and passion, and a commitment to delivering excellence, as well as a pulse on social trends and a hunger to innovate

Key Accountabilities, Tasks and Activities:

• Manage an active presence on all social channels for set, including listening, posting & responding to our commercial (B2B) customers / users / prospects
• Owning Social Media activity calendar for each of our commercial audiences (planning, ideation, execution & reporting)
• Create micro content, as well as suggest/plan key social campaign content
• Owning Audience Access process for groups looking to communicate with your owned social audiences
• Attending key industry events and leading the social planning to extend the reach & impact beyond F2F
• Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
• Participate in subsidiary editorial governance meetings and take a lead on agreed area for the group
• Work with the social media analyst on tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation, where should we invest?)
• Be an expert on Social Technology tools (e.g. Visible, Sprinklr)
• Identifying wider ecosystem (partners, influencers, industry groups) and manager as part of an outreach program
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team

Deliverables and KPI’s examples:
• Grow the size of our “Owned” digital audiences (Fans / Followers / Opt-ins / Influencers)
• Grow engagement and increase volume of conversations/dialogue with our digital audiences (Interactions & Earned Media Value)
• Increase value of digital audience to brand (Awareness, CPE, Increased product purchase)

Desired skills

• Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / YouTube / Pinterest)
• Background & knowledge in enterprise commercial and/or Public sector
• Has demonstrated high level of collaboration across multiple stakeholder groups
• Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media
• Excellent oral and written communication skills
• Strong analytical skills
• Energetic self-starter, with bias for action and ability to adapt to changing priorities.
• Experience with brand based marketing (ideally Brand Management or agency)
• Commercial communication planning & execution

Preference will be given to candidates who:

• Currently publish a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our primary audience (
• Experience with relevant technology & reporting tools (eg. Visible, Sprinklr, , Web Trends)

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