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Social Media Community Manager -Technical Channels

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Social Media Community Manager -Technical Channels 

Technical Audiences - IT Professionals & Developers with a focus on Cloud and Azure 
As leading UK is a digital business a  key part of our digital business is our social media strategy and execution. Digital is driving new terms of engagement. The new customer’s decision journey is transparent 
and interactive. As a brand must continuously maintain relationships with potential and existing customers across a broad ecosystem of digital channels and devices. The Social Media Manager is a key component within our social media strategy. This role will serve as the voice of our brands to our customers throughout our owned social channels, as well as off owned. This role is responsible for strengthening our Technical Audience relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to leads, advocacy and retention. Our vision is to enable scalable, and data driven marketing and sales engagement to drive and accelerate lead generation and customer acquisition, through personalised relevant content, experiences and offers to help our customers be successful. 
 

The focus of the role is aimed at the 
1. IT Decision Making audience such as Infrastructure Specialist/Manager, IT Manager, Datacentre Manager, Systems Administrator and Desktop Managers 
2. Developers which includes: Web, Mobile and Java 

Day to day the role will work in close partnership with primarily the Cloud and Enterprise product group, Windows product group, marketing managers and analytics team to define and execute a strong social media programme to drive maximum impact and results. You will also work closely with your peer social media marketing managers to share best practice, align on messaging and audiences (for example some Azure marketing content will be interesting to the Enterprise and SMB audiences and vice-versa) to amplify these across the business where relevant. ​


The Social Media Community Manager will focus on 4 areas: 
• Strong social media channel management – leading with creation and curation of innovative content to grow the audience base and exceed engagement levels, responding to and helping our customers 
• Driving the voice of the brand off owned channels – building technical ecosystem and influencer contacts, whilst ensuring brand guidelines and commercial narratives are adhered to 
• Leverage social media listening to inform content and engagement strategy in line with business priorities 
• Evaluation - analysing performance, translating data into recommendations and optimising plans, reporting on the effectiveness of campaigns to maximise results 

Team/ Department Mission 
The UK CMO (Central Marketing Organisation) team is responsible for delivering B2C & B2B marketing programmes in the UK in order to drive key marketing goals to meet our overall business objectives and UK country requirements for the business. The CMO team aspires to best-practice marketing, in pursuit of world-class status – through innovative campaigns, ground-breaking creativity, rigorous results analysis, and thorough consumer insight. We are a multi award-winning team receiving ongoing recognition from the industry, with a successful track record in innovation & creativity. 
The team is an active participant in the UK Marketing industry, with team members who sit on industry bodies, judge marketing awards, and speak regularly at external events. We continue to be a sponsor of the Marketing Academy, now in our third year, which demonstrates our commitment to developing future Marketing talent in the industry. It is a dynamic, fun & fast environment, full of challenge for those eager to grow & learn, and significant opportunity for those who are keen to progress within the business. 


Key Accountabilities, Tasks and Activities 
• Developing social media plans in response to IT Pro and Developer campaign briefs 
• Setting SMART social media objectives with goal setting and KPIs 
• Creating social content plans based for the priority areas with the assets available (local and global) and identifying gaps for new social content 
• Creating social editorial calendars and schedules and owning the Social Media activity calendar for our technical audiences (planning, ideation, execution & reporting) 
• Publishing and posting social content 
• Setting up tagging and reporting on campaigns e.g. tracking the generation of inbound traffic to gated content and sign ups, ensuring the end to end customer journey is tracked 
• Customer Journey mapping to deliver the best customer journey experience 
• Attending key campaign status meetings and sharing back with the business on the social media plans and progress 
• Working with the social blog writer to develop long-form articles that ladder back up to the Intelligent Cloud content plans 
• Manage an active presence on social channels for technical audiences, including listening, posting & responding to our customers / users / prospects 
• Create micro content, as well as suggest/plan key social campaign content 
• Attending key industry events and leading the social planning to extend the reach & impact beyond Face-to- Face (e.g. #TechSummit) 
• Ongoing social listening & outreach processes (e.g. identify & engage beyond our assets) 
• Work with the team social media analysts on tracking, reporting, analysis & insight generation for Social Media (e.g. what’s working or not, ideas for innovation, where should we invest?) 
• Be an expert on Social Technology tools (e.g. Opal, Sprinklr, Simply Measured) 
• Identifying wider ecosystem (partners, influencers, industry groups) and managing as part of an outreach program 
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team 
 

Deliverables and KPIs examples: 
• Nurture new and existing customers to drive lead generation and customer acquisition 
• Grow the size of our “Owned” digital audiences (Fans / Followers / Opt-ins / Influencers) 
• Grow engagement and increase volume of conversations/dialogue with our digital audiences (Interactions & Earned Media Value) 

Desired skills 
• Currently maintains an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIn / YouTube) 
• Background & knowledge of Technical audiences including IT Professionals and Developers – coding and/or dev experience will be a great asset in this role 
• Knowledge and understanding of Cloud Services and Azure 
• Has demonstrated high level of collaboration across multiple stakeholder groups 
• Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media 
• Excellent oral and written communication skills 
• Strong analytical skills 
• Energetic self-starter, with bias for action and ability to adapt to changing priorities. 
• Experience with brand-based marketing (ideally Brand Management or agency) 
• Commercial communication planning & execution 

Preference will be given to candidates who: 
• Currently publish a personal blog or other form of digital content on consistent basis 
• Demonstrated connection with our primary audience 
• Experience with relevant technology & reporting tools (e.g. Opal, Sprinklr)l

 

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