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Social Media Communications Advisor #11196

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The hiring manager is seeking a Social Media Community Manager who will be responsible for day-to-day operations, daily publishing, and ensuring the community is operating smoothly. (assist on special projects, help content editor, write small social media postings) 

The hiring manager is seeking a strong social media resource who has experience in either Sprinklr or Opal. Both is strongly desired, but the manager will accept either experience. 

Manager's top qualifications: 
1.Had previous experience preferably at an enterprise or large corporation, or in a regulated industry. Understand nuances of the business 
2.Has energy, self-starter, self-direct. 
3.Someone who has worked with agency partners 

The social media community manager will assist with daily management of corporate channels, including community management, monitoring, engagement, content calendaring, creation and tracking, scheduling and publishing. This individual should possess strong capabilities in social media (understanding channels, audiences, best practices, content development, community management, publishing, reporting/metrics) and social media management and reporting tools (Sprinklr, Opal, Spredfast, Brandwatch, Sysomos, Crimson-Hexagon, native platform insights). This role requires the ability to effectively prioritize tasks and deliverables in a fast paced environment, and basic project management skills; it requires someone with a keen attention to detail, strategic thinking and good judgement. The specific responsibilities of the role are as follows: 

Publishing to Social Media: 
• Responsible for all daily social media content publishing for all corporate channels: Facebook, Instagram, LinkedIn and Twitter 
• Responsible for image approvals when required for content publishing; sizing images to appropriate sizes for social in Photoshop 
• Responsible for understanding Opal and Sprinklr tools and new features and functionality 
• Responsible for generating weekly content reports at direction of social media content editor 
• Establishes and maintains production standards for channel assets (image sizes, new platform asset and publishing requirements) 

Community Management: 
• Manages the communities and comments on Facebook, Instagram, Twitter and LinkedIn (group comments, requests to join, new discussions posted & LinkedIn company page) daily 
• Provides responses or directs community where necessary 
• Manages overall approved responses to escalations working with internal SMEs 

Daily Monitoring for Engagement Opportunities: 
• Daily social media monitoring for engagement opportunities; provides coordinated responses 
• Responds to escalations, as appropriate 
• Escalates flagged items, identifies emerging trends/issues 
• Supports ongoing issues management and monitoring requests when needed 
• Works closely with other community manager resources regarding content, engagement opportunities and community issues and trends 

Content and Special Projects 
• Writes, creates or curates content, as needed 
• Manages the content calendars for each channel and enters content into Opal calendar 
• Manages the content tracker on a weekly basis 
• Manages UTM codes for content tracking and reporting 
• Responsible for generating weekly content reports at direction of social media channel strategist 

• Manages and updates the process documentation handbook 
• Manages impersonating accounts tracker monthly updates 
• Assists with updates to channel playbooks 

• 3-5 years’ experience in social media 
• Bachelors’ Degree required (public relations, communications, liberal arts preferred) 
• Understand the strategic intent of branded online social media communities 
• Ability to publish to social media channels (experience with Sprinklr and Opal strongly desired) 
• Ability to write effective copy for social media channels (Facebook, Twitter and LinkedIn) 
• Understand the value of social listening and conduct social media monitoring for engagement and issues management 
• Ability to effectively manage social media communities and engage with stakeholders online 
• Understanding of digital analytics, how to measure content effectiveness, tools, dashboards and reporting 

Additional Information: 
• This is full-time contractor position. 
• This position is located onsite in San Ramon, CA. 
• Occasional weekend and 24/7 coverage may be required.


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