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Social Media Buyer/Optimization Specialist

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• College degree required
• 2-4 years relevant work experience
• Strong analytical skills
• Advanced Microsoft Excel skills
• Direct response and social PMD experience a must
• Vast knowledge of analytics platforms (Adobe site catalyst and/or Google Analytics)
• In-depth experience with social technologies
• Demonstrated experience thinking critically and recommending strategic decisions
• Experience with data visualization and articulation
• Ability to collaborate, navigate and leverage the organization effectively
• Easily adapts to change and growth
• Exceptional communication
• Experience with paid search & Google Adwords a plus



Role/Responsibilities:

•Collaborate with marketing team manager(s) to determine optimum media strategies in order to support acquisition, retention, reengagement & personalization tactics
• Execute paid social media buys
• Assist in creation of campaign optimization strategies to achieve optimal KPI performance across all campaign objectives (Retention, Acquisition, Reactivation)
o Dayparting
o Rule-based bidding
o Ad Cloning
o Cross Channel Audience Mapping and Frequency Capping
• Execute paid social media optimization strategies and daily reporting
• Manage ad hoc data pulls and analysis of campaigns
• Manage custom audience segments and bulk upload process
• Maintain cross-channel URL workbook to track analytics and media performance
• Assist in account management across Facebook, Twitter, Pinterest, etc.
• Derive in-market research and insights to inform opportunities to improve Cartwheel’s cross-channel media approach with a concentrated focus on mobile.

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