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Social Media Buyer

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Leading fashion brand are currently looking for a Social Media Buyer to work as part of their Online Marketing team in Central London.
Reporting into the Online Acquisition Manager, your role as the Social Media BUyer will be to buy media on the core social and display platforms through a direct relationship with agencies and our Marketing platforms.
Main Responsibilities
Will support the Online Acquisition Manager to:
 Build strong relationships with key contacts at UK & US based Preferred Marketing Developers (PMD)
 Staying up to date with all the developments in social media advertising and the leading Marketing platforms
 Innovative use of Marketing platforms to increase our ROI through social media advertising
 To develop and build strong relationships with the major social media platforms
(Facebook, Twitter etc.)
 Plan and organise all seasonal launch, promotional and weekly campaigns
 Assist in building, setting up and delivering campaigns for Facebook, Twitter and any new platforms
 Optimisation and budget management on spend and campaign performance metrics
 Delivering post-campaign analysis using both the media reports and the analytics
solutions
 Testing new formats and new ways of buying media - pushing forward the social buying
strategy delivering continuous improvement
 Understand social media buying over international borders
 Understand the mix of paid, earned, owned media and inform when and where it is
appropriate to promote content through each channel
 Creating a pitch list of international display agencies, running the pitch process to decide
upon suppliers
 Managing all agency relationships
 Establishing a list of important media owners and maintain relationships to ensure that
we always get the best rates
 Investigate the practicality of using offline media to promote the brand
 Raising PO’s and handling invoicing ensuring that all suppliers are paid on time


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