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Social Media Associate

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Looking for someone who can get the big picture of our content/nurturing strategy and is fairly resourceful and self-reliant once we have a few discussions. Someone who asks questions, pushes back as needed with better ideas, helps us learn and adopt social media best practices. Looking for someone with proven success in doing these things -- would like samples/examples.

Responsibilities

Stay on top of best best practices for lead gen and lead nurturing using Twitter, Facebook, LinkedIn, plus any other relevant channels
Create, manage, and continue to build Twitter lists for all of our sub-industries (preferably using a tool like Narrow)
Beginning with Discoverorg lists, Identify Twitter handles for executives who do hiring within T2 accounts
Work with Stephanie and Jonathan to build Discoverorg lists for additional hiring executives in T2 accounts
Build subindustry-specific lists for sending tweets
Lists will probably begin in Excel, to be imported into Eloqua/Oracle in Q1 2016
Identify the key Twitter hashtags for our four main capabilities categories (and subcategories within them) found at the bottom of Aquent.com
Working with the Sr. Marketing Manager, help develop a content strategy for LinkedIn to complement existing content initiatives
Working with the Sr. Marketing Manager, schedule and send tweets and LI posts using Eloqua/Oracle
Learn and implement reputation management solution in 2016

Hours

Estimate 40 hours/week for 2-3 months to build out the initial pass of the lists and identify the key hashtags, followed by a few hours a week thereafter to get and process additional company executive lists from Jonathan (he doesn’t have all T2 accounts done yet)
Scheduling and sending tweets might be done 1-2 hours/week
Creating/repurposing content updates for LinkedIn might be 4-6 hours/week

40 hours/week until end of Q1
8-10 hours/week after Q1

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