Industry - Consumer Goods
Duration - Start ASAP through End of the Year. Potential to go longer
Contract (hourly, 35-40 hr/week)
Location - Playa Vista, CA (May have potential to work remotely as well)
Social Media Analyst Jr. - POSITION OVERVIEW
We are currently seeking a Social Media Analyst to add to our growing team. The Social Media Analyst is responsible for producing compelling and insightful client reports, research, analysis, and recommendations for several of our core clients, household names. This person will be responsible for tracking key social media metrics, comparing our campaign results to the competition and analyzing the business impact of our social media marketing efforts. The ideal candidate demonstrates an intellectual curiosity and a desire to dive deep in the numbers to discover context and make the business case.
In addition, this person will aggregate all of our clients' campaign results into a results database that can be used to provide benchmarks for prospective and existing client campaigns. Finally, the Social Media Analyst will help create, implement and manage the next generation of web dashboard reports and ROI analytics, leveraging the latest social media metrics, vendor tools, management of internal databases, and business intelligence software. The candidate needs to be comfortable turning data into stories and discussing results with internal and external clients.
The ideal candidate should have a strong background in consumer marketing, market research and social media metrics. They should have analytical skills and have prior hands-on experience working with business intelligence software in a partial or complete web-based client reporting environment. Previous work experience with a marketing agency, a consumer facing brand or a social media related technology vendor is a plus.
Client Reporting & Analysis:
Provide client and competitive reporting including weekly, monthly and mid-campaign analytics. Primary lead for clients on a few business verticals.
Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.
Work closely with the Director of Insights and Analytics, and account teams to calculate projections vs. actuals, present findings, and educate team members on trends.
Maintain the catalogued metrics within campaign database and leverage the archived data to improve upon for future campaigns.
Present expert analysis and insights directly to clients and prospective clients via teleconference as well as in-person.
Research & Analytics Innovation and Development:
Own the planning, execution and management of our client reporting system to include real-time, web-based reports and dashboards with support from developers as needed for software design or development.
Identify analytics vendors and tools to better display and visualize data as well as client results to make our campaigns come alive.
Work with Digital Concept Designer to translate research and analytics into a visually appealing and comprehensive design as well as improve upon our client reporting templates and analytics.
Leverage analysis tools to identify how the company can differentiate itself from competitors in the areas of research and analytics.
Analyze our success from campaign to campaign via an internal database that can be shared with all staff.
Business Development Analytical Support:
Perform social media, demographic and industry vertical research and analysis in support of business development proposals.
Establish ROI analytics and benchmarks in support of prospective client proposals.
Great presentation and communication skills. Must be confident presenting to clients face to face.
Works well under pressure and can meet tight deadlines.
The ability to translate technical information and relay it in a way that is easy to absorb.
1-2 years of hands-on work experience for a large brand, marketing agency or consumer market research firm in which client reporting, research and web-based analytics and client dashboards were central to the business.
Basic knowledge of social media metrics and third-party reporting tools such as Brandwatch, Netbase, Radian6 or other leading platforms.
Knowledge of online and offline advertising, marketing and promotion related metrics is helpful to put the social media results in proper context.
Proven ability to not just deliver insightful reports and analysis, but design the report parameters and templates at the front end of a project or campaign.
Advanced Excel is a must. Candidate must have experience working with large data, reporting databases and have the ability to sort, analyze, import, export, clean data, work with pivot tables, and know how to do V and H lookups, etc.
Experience working with databases such as Access or MS-SQL is preferred, but not required. No database or software development experience is expected.
A background in statistics, marketing, consumer behavior or analysis is preferred.
We seek passionate self-starters, who thrive on not just creating something cool or innovative, but know how best to use digital and social media to drive tangible value for our clients’ businesses.
These job descriptions are examples. Looking for work?Find JobsFind Jobs
Industry - Consumer Goods