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Social Media Analyst

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A leading financial services company seeks a Jr. Social Media Analyst years experience) for a Temp-Permanent opportunity.

DUTIES:
• Manage the editorial calendar, coordinating with product and marketing partners, line of business and PR, for all proactive social media content publishing.
• Ensure all social content aligns to our overall strategy and remains on brand.
• Work with our agency partners to ensure that posting cadence across all platforms is optimized for our audience.
• Monitor the performance of our proactive content and develop areas to test and learn to consistently improve performance.
• Manage our social response process and strategy to ensure maximum engagement that fits within the brand voice and guidelines.
• Coordinate weekly touch points with PR and HR teams to ensure partnership across all things social.
• Guide quarterly content and initiative planning sessions with agency partners, developing programs that will increase visibility and awareness for the Ally brand.
• Work with SEO team on optimization of content for search objectives.
• Coordinate with content management on broader initiatives that cross SEO, email, social and onsite marketing functions.
• Manage internal partner relationships to provide social support for minor marketing and product efforts.
• Assist in the creation, execution and measurement of small social supported events.
• Manage the agency to ensure proper measurement of all social efforts. Work with the agency and partners to identify appropriate KPIs. Develop a recurring measurement report out cadence with the agency and internal partners.

REQUIREMENTS:
• 5 plus years of professional experience
• 1 plus years of experience in marketing and/or social marketing
• Prior digital/social agency experience
• Strong oral and written communication skills
• Detailed experience with Social Media
• Bachelor's degree in Communications, PR, Marketing, English or related field
• Ability to build effective working relationships with colleagues inside and outside the organization
• Self-motivated and able to prioritize and multi-task
• Works well under pressure and is able to meet tight deadlines
• Ability to manage tactical projects
• Attention to detail
• Experience with analytics and performance management

DESIRED:
• Knowledge of financial services business a plus

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