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Social Media Analyst

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The Social Media Analyst is an active and critical member of the team. The analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis. They will focus on social media engagement activities for client campaigns and events. The analyst will provide crucial support to our Social Media Content team through reporting and analysis. This candidate must strive to ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved.

The Social Media Analyst will always work proactively to prioritize resources in order to deliver on the tasks

Candidate Skills

 You synthesize data to "tell the story" rather than just reporting numbers. Translate learnings into actionable recommendations by providing consistent, reliable, visually appealing and accessible reports.

 You are creative and can think inside and outside the box to make sure no analytics stone is left unturned

 You are able to prepare top notch reports on a monthly and quarterly basis to clients, as well as ad-hoc requests that will come as a result of social listening analysis you perform for new business or existing clients

 You are able to draw meaningful and actionable insights from proactive and reactive listening across a variety of social and digital platforms. You understand these insights in the context of the clients and industries they pertain to

 Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results, while continually finding ways to improve on those metrics through testing and new initiatives.

 You have proven ability to understand social media and digital communications data (qualitative and quantitative data related to content reactions, trends seen in current industry, as well as data gathered on activity for a campaign – apps/tools/sites/etc.) and can interpret what this data means internally, and to clients

Responsibilities

 Manage regular reporting (weekly, monthly, quarterly and ad-hoc requests)

 Extract, analyze, and present findings based on social media data

 Collaborate with internal and external partners to implement social media campaign tracking and reporting

 Work with client and account teams to define KPI’s for success and track against them and implement measurement programs to address client KPI’s

 Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results, while continually finding ways to improve on those metrics through testing and new initiatives.

 Work with social media and digital leadership to help evolve agency metrics processes and techniques

 Stay abreast of social and digital trends, tools, and developments.

Candidate Experience:

 Preferable to have 2-5 years experience in data/social media analytics, ideally within an agency setting

 Preferable to have 2+ years of experience with leveraging social media management and analytics tools such as Facebook Insights, Twitter Analytics, Netbase, Google Analytics, HootSuite, Sysomos and etc.

Candidate Skills:

 Advanced Excel and PowerPoint knowledge

 Knowledge of visualization tools such as Tableau

 Strong written, verbal and interpersonal communication skills.

 Solid understanding of the analytics discipline: including process, best practices, tools and techniques.

 Knowledge of best practices of content marketing on Facebook, Pinterest, Tumblr, Google+, YouTube and Twitter

 Curiousity

Candidate Education:

 Undergraduate Degree (Marketing, Business, Statistics, Analysis, or other related degrees is considered an asset)

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