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Social Media Advertising Specialist

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Agency seeks Paid Social Media Specialist to be responsible for implementing paid social media ad campaigns for our social brands on Facebook, Twitter, Instagram, Youtube, Tumblr, Snapchat and emerging platforms. This is a full-time, onsite, contract-to-hire role. The Paid Social Media Advertising Specialist is responsible for developing engaging social media ad campaigns by working with department leads and internal teams (design, copywriting, community management). The Paid Social Media Specialist segments target audiences, tracks ad bids, A/B tests ad copy and creative, and optimizes campaigns for success. The Paid Social Media Specialist regularly presents progress and results to department leads as well as translates those results in a way that clients and other departments can understand. The ideal candidate identifies the unique role that social media plays in today’s public health campaigns and how to leverage paid advertising to maximize results.

Day-To-Day Activities:
Collaborate with strategists, designers, copywriters, community managers, developers, and other internal staff to develop cutting edge social media campaigns;
Review all assets to ensure social media ads are aligned with the strategic approach;
Plan and implement paid social media campaigns for Facebook, Twitter, Instagram, Youtube, Tumblr, and Snapchat, as well as digital campaigns using Google AdWords;
Collaborate with digital teams to plan ad buys from media partners;
Analyze and monitor ad performance on a daily basis;
Generate engagement on paid social media content and drive performance-based results with allotted budget;
Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns;
Gather weekly, monthly, quarterly, and annual paid metrics across social media campaigns;
Provide actionable, qualitative and quantitative insights on how we can make our campaigns more effective and efficient.

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