Social Media & Web Marketing Mgr

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Bring your leadership abilities to a multi-billion dollar company and help grow the social media and internet marketing areas. The position will help expand the small business content marketing and social media program, including the management of the product marketing site resource center content, the development of web and social editorial calendars, the sharing of various types of content on small business social networks, as well as the day-to-day interactions with agencies. Initial goals will be to improve the effectiveness of online marketing by expanding an optimized social marketing and web presence.

Partial Description:
• Responsibility for delivery on a broad range of social media and web marketing tactics on behalf of the SMB and Global Digital lines of business
• Supporting the development of Social channel marketing strategy.
• Developing and/or managing a social media message amplification process for LOBs in key corporate and 3rd party channels.
• Managing the SMB blog including the management of social media agency management and development.
• Providing social amplification support at SMB trade shows and events.
• Managing the flow of SMB social content to email, nurture and web properties.
• Creating and curating original and 3rd party content.
• Managing the expansion of compliant social channels for SMB.
• Providing insight based on outputs from tools like Radian6 and Google analytics.
• Leading the identification of social marketing agencies that can support SMB strategy and tactic execution.
• Supporting the development of monthly and quarterly insight presentations regarding social media marketing effectiveness.
• Ensuring the maintenance of the small business micro site, and working with SMB leadership to manage the localization of the copy, content and imagery for each global region.
• Leading SEO activities that improve SMB web effectiveness.
• Ensuring the maintenance of a marketing-based offer capability that delivers scalable recommendations to the LOB Marketing managers.
• Supporting the development of monthly and quarterly insight presentations regarding web activity.