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Social Media & Community Manager

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We are looking for a social media expert to build a winning content marketing and social media strategy for our client's B2B channels that increases the company’s brand awareness as well as drives customer engagement, acquisition, retention and cross-sell. The ideal candidate is someone who is equally strong in social marketing strategy, execution, and analysis.

Responsibilities of this position:
• Develop and implement a social marketing strategy that translates business and marketing goals into meaningful deliverables in order to maximize return on the company’s investment.
- Produce and publish content across channels and formats (blog, videos, podcasts, Tweets etc).
- Support marketing communications managers and marketing teams in development of content appropriate for social channels (whitepapers, videos, infographics etc)
- Manage social media agency to develop compelling, engaging social programs
- Establish and manage work flow for creating, editing, publishing, translating, and retiring social content as well as a social media calendar
• Drive customer engagement through the development and execution of a social media strategy and deployment of content across key social channels
- Manage Facebook, Twitter, LinkedIn,YouTube and other relevant social profiles and leverage to engage customers
- Explore the use of new social channels
- Monitor social and media coverage about Ultrasound and Patient Care & Monitoring Solutions (or other relevant news) and determine appropriate actions to be taken
- Create buzz and build followers through social connections and channels
- Contributing to overall SEO metrics for philips.com and responsible for SEO on any social content. Direct internal and external copywriters and bloggers in creating SEO friendly content for social channels. Utilize content and social to increase inbound links and maximize site quality score.
• Responsible for social media analytics using Philips approved social media tools (Radian 6, Sprinklr etc). Report out of insights to marcom, digital and marketing teams. Work closely with digital analyst to ensure integrated digital reporting is done by digital analyst.

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