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Social Marketing Specialist

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Responsibilities
. Manages and implements an array of social media strategies directly targeted at growing traffic to our vast network of brands'
. provides measurement and feedback for social media strategy performance'
. Builds cross-organizational relationships and collaborates with social Media/community managers across media to ensure social media programs build'
. Continually evolve social media activation by keeping the forefront of applying new technologies'
. Develop and deliver training programs to internal resources across media'
. Regular reporting of social media metrics to key stakeholders'
. Participates in "creative concepting" for social media campaigns'

Experience:
. 2-Syears marketing, communications, or related experience required'
o Strong track record of growing lnternet traffic from social platforms'
. Online community management experience'
o Expertise on variety of social media platforms, including Youtube' Twitter'
Facebook, Klout/Traackr, Pinterest, Foursquare, StumbleU
Familiarity with social media tracking and publishing tools (bit.ly, Facebook lnsights, BackType, CoTweet, Hootsuite) and general analytics platforms (Omnitu re, Google Analytics) extremely helpful.
Expertise in using Social CRM, monitoring platforms (Buddy Media, Syncapse, Radien6), general content publishing platforms, and OVPs.
Must have deep industry social publisher contacts.

Education:
. Bachelor's degree in business, communications or marketing, or equivalent
combination of education and work experience required.

Skills:
. Strong sense of professionalism & judgment in response to issues in the public social media space.
. Strong organizational, time management, and attention to detail skills.
. Knowledge of general business, marketing and advertising principles/practices.
. Possess solid communication skills, both verbal and written, and interpersonal relationship building skills.
. Comfortable working with significant complexity and ambiguity while under challenging deadlines.
. A problem solver, self-starter, and leader by nature. Ability to think strategically and articulate a tactical plan of action to achieving your goals.
. Ability to work effectively across departments to lead everyone to a single goal.

Please contact me at wpayne@aquent.com

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