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Social Marketing Manager

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Deadline to submit your CV is Monday 7th of October 2013

Job Description: Manager, Social Marketing

Release Comments: Manager is seeking a Social Marketing Manager to join their Global Audience team. They are responsible for creating repeatable, scalable and cost-effective programs to aggressively drive new customer growth and engagement. You will report directly to the senior social marketing manager and be response for a range of key areas listed with the job description.

The candidates must be driven and work well in a fast-paced and growing environment, be flexible and possess a can-do attitude to exploit the unexpected and to succeed in unpredictable situations.

This role is initially for 6 months and is paying up to 60K


Responsibilities
The Global Audience creates repeatable, scalable and cost-effective programs to aggressively drive new customer growth and engagement. To deliver on that challenge, we are seeking a seasoned marketing professional to fully understand measure and then extend the number of customers acquired and engaged through our client's social platforms, programs and campaigns.


Responsibilities include:

• Support the overall Marketing and Social Marketing Strategy and plans as driven by team manager, ensuring all social programs and campaigns are aligned and executed to clear KPIs.

• As part of the Brand Ambassador program, identify and engage advocates and influencers, harnessing their power to produce a dynamic, passionate and ever-expanding global online community of Skype promoters and experts.

• Act as the social marketing campaign lead on assigned programs that cross integrated campaigns and standalone social programs.

• Develop viral and social content and experience, creating and amplifying conversations and outreach that compliment marketing programs and magnify the results.

• Build and manage social campaign calendar and deliverables, from kickoff with business and channel owners to campaign launch and post-mortem.

• Develop and execute the campaign on time, on brief and retain responsibility for all campaign deliverables.

• Coordinate campaign deadlines and resource requirements of centralized localization, creative design, legal, & reporting teams.

• Work closely with Product Management to define & drive product changes and new features that will further boost virility and customer engagement.

• Monitor, measure and report results, feeding analyses into future strategies, technology adoption and program optimization.





Key Requirements
• Bachelor’s Degree in Marketing, English, PR, Communication, or related field required. Advanced degree (Master’s or MBA) preferred.
• 3+ years of proven success in related field, with experience linking social media and viral strategies with other key acquisition channels, like SEM, SEO and PR.
• At home with social and location services (like Facebook, Twitter, Foursquare, Flickr, YouTube, blogs, Google +, Pinterest, Tumblr etc.) and a proven understanding of key social media and viral levers, tools and tracking mechanisms.
• Copywriting skills essential.
• Strong ability to anticipate future consequences accurately, demonstrate broad knowledge and perspective, articulate a credible vision of a future state and develop the plans required to get there, and connect tactical activities to a strategic context.
o Knowledgably prioritize available information; draw accurate conclusions that influence project decisions and direction towards the highest positive impact and best possible outcome in terms of ROI and organizational learning.
o Provide regular, ongoing and timely analysis, critical thinking and strategic recommendations to shape current projects and determine the objectives of future tests.
• Candidates must work well in a fast-paced and growing environment, be flexible and possess a can-do attitude to exploit the unexpected and to succeed in unpredictable situations. The ability to work under tight deadlines and prioritize several complex projects simultaneously is also a requirement.
• Demonstrate the initiative to make decisions and/or take actions as needed without significant guidance, prompting or involvement of your manager.
• Desire to work with geographically-dispersed teams and take on additional responsibilities as leadership opportunities arise.
• Some travel required.
• Non-traditional resumes and applications are welcome supplements

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