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Social Engagement Strategist

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Our client is looking for a Social Engagement Strategist

Social is an important part of today's customer journey. Our unique and ideal candidate will not only be an enthusiastic online strategist but also bring a passion and an expertise for social media. This role is a contract to hire position with an emphasis on social listening using a tool such as Sprinklr or Brandwatch. It is key that this resource not only listens but can respond one on one to consumers in the brand's voice.

The Social Engagement Manager role lives within iCrossing’s Social Strategy discipline dedicated to real-time marketing – using analytics-based insights to engage audiences and communities. Teaming with iCrossing strategists and creatives, Social Engagement Managers ideate concepts and develop social media strategy, content, and listening queries, based on client inputs and goals. They also demonstrate the ability to draw thoughtful insights in monthly reports, social updates, and blog posts.

Responsibilities:
Responsible for social listening and reporting on listening for major accounts
Responds and engages with consumers on a one to one basis
Develop social media content, including planned, ad hoc, and trending, based on audience and brand goals
Partners with Creative, Strategy, Media, and Hearst to develop exceptional social media content
Weekly/daily calls with the client to discuss upcoming deliverables, to gather feedback and implement content edits as needed
Responsible for reporting on a monthly basis, making actionable recommendations and drawing meaningful insights
Understands social media best practices across platforms
Maintain awareness of new social media marketing techniques being used by others, as well as look for opportunities to innovate and develop completely new techniques
Track success of social media marketing programs
Organize results and findings into presentations under the direction of senior team members
Actively contribute to the iCrossing Weekly Social Update and Great Finds Blog
Research audience and verticals to contribute to new business pitches

Qualifications:
2-4 years’ experience in related field (e.g., interactive agency, marketing, advertising, market research, public relations)
1+ years in social for a large consumer brand
Proficiency in at least one Social Listening tool, preferably Brandwatch or Sprinklr.
Is very familiar with all major forms of social media and has actively cultivated his/her own network on at least one of the social media sites
Possesses excellent oral, written, and presentation skills
Demonstrates an exceptional attention to detail
Works well with cross-functional teams
Has demonstrated experience developing social media content for large brands
Is analytically strong with proven ability to demonstrate data interpretation capabilities
Is self-motivated, requiring minimal supervision in a fast-moving, relatively unstructured environment
Experience with automotive, financial services and/or consumer electronics a plus
Basic understanding of SEO and SEM a plus

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