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Social Engagement Lead

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As the Engagement Lead, you are responsible for creating and growing social communities. You pride yourself on staying current with the latest social media trends and devleopments. You’re both creative AND strategic. You can manage multiple activities such as monitoring, listening, creating editorial content calendars, initiating discussions, connecting with influencers, analyzing social activities and generating reports.

Ideal candidate will have a proven track record developing, maintaining and analyzing social media initiatives, with a strong knowledge of how to attract and retain a specific demographic.

Experience working with apparel brands and/or a passion for fashion a plus, but not required.

Responsibilities:
• Act as key social engagement point of contact for client
• Act as a liaison between strategy and creative execution
• Own and lead the definition, concepting, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community and advocacy programs, paid media and more.
• Lead and oversee Community Managers in their day-to-day activities managing social media platforms and apps.
• Provide continuous analysis and insights around the performance of all social media engagement.
• Identify real-time trends and/or audience opportunities and work with creative teams and client to rapidly create content and engagement that is always in tune with our audience.
• Stand ready to work in a “mission control” environment, leading real-time marketing efforts.
• Define, execute and measure social amplification programs, including paid and influencer based amplification.
• Inform clients of best practices/trends and advise on their optimized use of social/mobile platforms.
• On occasion, directly interact with fans and followers on social media channels.

Experience Guidelines:

• Bachelor’s degree
• 4+ years of relevant experience including supervisory experience
• Strong-to-expert knowledge of best practices on social media platforms, especially Facebook, Twitter, YouTube,Tumblr, and Instagram.
• Strong editorial writing skills
• Knowledge of digital PR and social marketing, with a deep understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channels.
• Strong understanding of influencer strategies, including outreach, local vs. media influencer approaches and media partnerships
• Knowledge and passion for the latest trends and platforms in social and mobile, including geo-social (LBS), media seeding, the Facebook Open Graph and more.
• Experience with Social/Digital listening, tools, approaches to measurement/metrics, reporting, etc.
• Strong communication and presentation skills
• Exceptional attention-to-detail
• Proven ability to perform in-depth analysis, compile and interpret results
• Occassional travel required

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