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Social Community Manager

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Our Client's Brand Global Merchandising team is looking for an individual with experience as a Social Media Community Manager to support the creation of programs that improve the lifecycle of a customer by increasing the duration and intensity of user engagement. The focus of the individual will be on user engagement and retention across the Trover ecosystem and be expected to work across marketing and product teams to increase retention of existing Trover users measured by UV’s and actions taken across the community.

Additional Info:
Support Product and Marketing Lead in the design of retention programs that target users at strategic points in the user lifecycle.
• Define program goals, objectives, timing, and criteria for targeting high-value creators.
• Implement marketing programs that encourage creators along the lifecycle.
• Responsible for the implementation and day to day support of campaigns and programs within the Trover community including concierge, top creators, discovery of the day, featured creators, trusted advisors.
• Responsible for the implementation of community marketing events/contest by creating and implementing community and retention focused contests and developing the frequency of these activities based on opportunities and needs.
• Define and report on key retention metrics, maintain retention dashboard, provide weekly and monthly KPI readouts to team, manage and maintain database of high-potential creators.
• Tracks referral source of new users and communicates referral sources to marketing and product teams
• Leads the community concierge initiative by conducting strategic commenting, introducing like-minded users to one another and users to related content, and asking questions that enrich discovery content with more useful details.
• Serves as front line for user feedback by recording and responding to inbound user feedback and routes the feedback and feature requests to appropriate team
• Identifies trends in content topics, quality, meme, and format.
• Collaborates with Product and Marketing teams to support the creation of outbound communication through various channels by creating, executing and scheduling the communication or alerts.

Required Skills and Experience:
• Strong interest in and wide knowledge of social media platforms.
• Confident in working with performance metrics and surfacing actionable insights.
• Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and to meet deadlines.
• Demonstrated ability to establish and adhere to priorities in a fast pace environment.
• Advanced understanding and experience with User Generated Content.
• Proven experience in online marketing/merchandising/social media, or customer facing in a corporate environment.
• Experience in social media marketing, and demonstrable digital/social media knowledge.
• Strong attention to detail. IMPORTANT | Critical Competencies
• Drive for Results: Driving high standards for individual, team, and organizational accomplishment; tenaciously working to meet or exceed challenging goals; deriving satisfaction from goal achievement and continuous improvement.
• Relationship Management: Establishes and builds healthy working relationships with partners.
• Written & Spoken Communications, Listening, and Influencing: Conveys, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions.
• Strategy Execution: Develops goals, ideas and initiatives that improve the organization's performance, manage costs, and drive change at all levels, manage multiple tasks under time sensitive constraints, strong time-management skills, including the ability to prioritize effectively and meet strict deadlines, the ability to think creatively to support the business achieving its objectives.

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