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Social & Content Manager / Strategist - Luxury Brands

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The Content & Social Media Strategist oversees the digital strategy and the results for nominated consultancy clients. This position will lead new business procurement and strategy, and be responsible for digital team training on client management, processes and measurement.

The successful candidate will;

• Actively seek and lead new client opportunities, with a passion for business development
• Know the digital industry well, and demonstrate insight and thought leadership around opportunities and challenges for clients and prospects
• Be proficient in digital strategy development, including a knowledge of activities, timelines, and budgets
• Know the tools, channels and influencers, and how best to work with each
• Be able to demonstrate return on investment to clients through outcomes-focussed measurement
• Have a passion for staff training and development, with a desire to integrate traditional and digital specialists and lead the agency through this transition
• Be a process and protocol developer, not just a follower

Responsibilities;
• Set digital strategy for clients, and oversee execution of approved activities in response to the brief and targets
• Oversee digital team’s scoping and budgeting, ensuring client expectations are managed
• Work with the team to develop/refine campaign strategy as time progresses ensuring targets are being reached or exceeded
• Apply up to date digital platform knowledge and awareness to all work
• Develop regular thought leadership/insights for clients
• Ensure digital team regularly outreach to new blogger & online contacts & introduce where appropriate
• Oversee and approve client analysis and presentation of monthly reports and recommendations to clients
• Oversee and approve competitor analysis for relevant clients
• Oversee and approve social media audits as required

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