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Snr Marketing Strategy Manager

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Our client is a highly reputable, and established market leader and their brilliant products and services are amongst the most innovative drivers in changing the way businesses operate. They are in a brand transformation focused growth phase, pushing the boundaries and driving innovation is core to their strategy.

This pivotal position requires a senior level brand strategist who brings visionary, big thinking inspiration with the ability to funnel through delivery across the entire business. As the spearhead of the brand transformation strategy you will develop and deliver brand positioning key messages to support brand and product campaigns. Develop key campaigns and initiatives to drive awareness of the brand,
manage through the line campaign media delivery / timing across all divisions and ensure a consistent brand presence across all client touch points; be the champion of social and digital media.

The Role:

• Lead and mentor a small team
• Develop strategic brand positioning and messaging at corporate and product level
• Develop key brand and consumer insight driven business messaging, and guide consistent use across the whole organisation
• Drive advocacy campaigns and endorsement promotional programs
• Create synergy and drive efficiencies to ensure maximum optimisation
• Lead key projects working with third party creative and media agencies to create communications that support brand strategy

You Will Be:

• A senior level Strategy Director / Planner from an agency or a highly experienced Marketing Director with brand positioning expertise
• Demonstrate experience in managing and developing brands, digital marketing, social media and media strategy.
• Experienced in through the line communication development and execution rich media content production
• Ability to lead and motivate cross functional teams
• Extensive marketing campaign management experience including, Planning, Creative Integrated Campaign Development, External Agency Management
• Bring a thirst for knowledge, an appetite to explore, innovate trial and test

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com

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