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Snr Digital Analytics & Optimisation Specialist

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This is an exceptional opportunity for a highly experienced digital analytics specialist to join a major Australian organization. Our client is renowned for developing skills and offers excellent scope for career progression. As a key senior member of the analytical team you will take responsibility for supporting and implementing the delivery and ongoing development of web and operational reporting, analysis and content optimisation activity across digital channels.

With your strong commercial business acumen, you will actively contribute to the strategic importance of the web analytics, optimisation / testing process within the business. Your contribution to a data-driven continuous improvement culture is aimed to enhance overall UX, optimising conversions, acquisition and retention.

Key Responsibilities:

• Support and enhance web and digital operational reporting and analysis roadmap
• Drive multivariate & A/B testing activities across desktop and mobile environments
• Contribute to the relationship of web analytics with company-wide big data solutions and strategic objectives
• Identify trend analyses, persona & demographic insights
• Generate insightful web metric data for presentation in various reporting applications
• As a senior member of the business you will assist in the development of business plans and special projects
• Document symptons and quantify associated business impact of data/metrics-related issues

Essential Skills / Experience:

• Demonstrate several year’s digital analytics experience
• Proven web analytical skills: Demonstrable experience in the use and implementation of key analytics tools, Adobe Omniture Suite & Google Analytics, as well as practical experience with A/B & multivariate testing
• Data Analysis Skills: Established proficiency in Omniture, Google Analytics, SAS, Tableau, Microsoft Access / Excel, SQL and ideally Teradata to allow datacube
• IT & Web Development Skills: Experience with JavaScript, jQuery, CSS & HTML languages is a distinct advantage
• As a senior member of the team you will bring proven experience of presenting web analytical reports and data to senior level management

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