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Skilled Senior Email Build Team Analyst

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Our client is a top financial and credit card service company who relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers across a suite of consumer banking products. They are looking for a Senior Email/Systems Analyst for their Email Build team will manage all aspects of an email build and deployment for the Digital Channel Delivery team (DCD), including but not limited to scripting dynamic content into an existing HTML file, building fully dynamic emails based on a standardized design, segmentation of customer lists – based on campaign requirements - and deploying those campaigns from the email service provider’s platform in a self-service environment.

This exciting opportunity is onsite in Wilmington Delaware where they are currently building out a new internal team. This role is an ongoing freelance opportunity with opportunity to be long term!

So what do the specific responsibilities Include? Let’s take a look!

• Lead the conversation from the Build team perspective with other stakeholders within Shared Services, the role participate in the gathering of requirements, providing analysis of the path forward – and executing against those final requirements.

• Collaborating with those stakeholders – you will build out the campaigns – from start to finish on the deployment platforms – deploying these marketing and servicing emails to our customers according to schedule.

• Utilizing finalized HTML (and creative assets) and reference lists – create fully dynamic wireframes based on approved creative concepts.

• Troubleshoot rendering issues with the HTML when the campaign moves into the build phase identify issues and work on a resolution.

• Utilizing the self-serve platforms, segment customer lists on per campaign basis based on requirements.

• Supervise the activities of junior team members, mentoring and assisting them on an ‘as needed’ basis.

• Take ownership of the QC processes for the Email Build team’s work.

• Adhere to and promote our existing quality controls.

Sounds pretty incredible, we know! Let’s talk about the qualifications to get you in the door!

• 4 year college degree, preferably in Information Systems, Business, Marketing or related-field.

• 2-3 years practical experience with a scripting language (PHP, Javascript)

• 2-3 years practical experience with HTML and CSS – experience in creating HTML emails is preferred.

• Familiarity with Freemarker – candidates with Freemarker / Java experience will be prioritized over the rest of the field.

• Previous experience in a self-serve model for deploying email campaigns is preferred. Candidates with experience on Epsilon and / or Acxiom platforms will be prioritized over the rest of the field.

• Familiarity with email as a delivery channel.

• Proven ability to take initiative and influence others - achieving results in a matrix organization.

• Strong interpersonal skills and an ability to build collaborative relationships

• Detail-oriented, with the ability to multi-task and prioritize based on changing requirements.

• Self-starter with a strong initiative.

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