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Senior eCommerce Copywriter

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Our client, a major global eTailer, is looking for a Senior Copywriter to join their creative team. In this key role, you will translate business objectives into compelling, actionable copy that prompts the customer to make a purchase decision. Some degree of personnel management (writers or item writers) and relationship management (cross-functional partners, third-party vendors, agencies) may be required.

Daily Responsibilities will include:
- Conceptualizing and writing engaging content for creative initiatives, campaigns, and projects (for example, point-of-view advertisements, marketing campaigns, landing pages) by creating benefit- and feature-oriented messaging; ensuring on-brand consistency; developing copy for vendors (for example, content and advertising agencies); and updating and maintaining existing creative assets.
- Contributing to the development of the Content strategy by keeping up-to-date on industry trends, best practices, and the competitive landscape; collaborating with management, business owners, and other cross-functional stakeholders (for example, Design, User Experience (UX)) to translate business objectives into actionable marketing messages; writing copy for strategic program components (for example, seasonal marketing campaigns, brand shops); aligning product enhancements with Walmart's marketing goals; and partnering with producers, designers, and business owners to deploy efficient workflow processes.
- Developing creative briefs into compelling marketing assets or short articles (500-800 words) that are designed to educate, inform and inspire customers. Proposes alternate story angles as needed.
- Collaborating with designers—often on the fly—to adapt copy to fit within layout. Take design needs and constraints into account when creating copy and ideating concepts. Partners with copy editor to resolve any writing or grammar issues. Contributes to ideation sessions organized by the content managers.
- Participating as part of a team in the quality assurance (QA) phases of projects to help ensure that all final copy has been correctly implemented online.
- Maintaining content guidelines and style guides by ensuring consistency and quality across the site experience; aligning company and vendor content with established brand standards; and maintaining and evolving the content tone

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