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Senior Strategist

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The Strategist position is to drive the strategic direction on behalf of dedicated clients within the current portfolio. The ideal talent will be responsible for ensuring work meets the highest standards. You will be working closely with the Group Business Director’s, to ensure that
the product delivered to clients is truly integrated and best in class. Strategists’ are charged with delivering strategic processes to all client briefs, including the management of internal and external research to build the communications platform.

Core Responsibilities

- Lead the development of the media strategy, working in consultation with the AD/GBD
- Responsible for ensuring that brilliant strategic thought is at the core of all clients
- Play an active role in ensuring that unique and ground-breaking ideas are developed
- Attend brand planning workshops, client presentations and any other client meetings that require presence from the strategy team
- Maintain strong working relationships with clients
- Create meaningful experiences for our clients, via the Experience Creation framework
- Discover relevant human insights utilising existing research tools or briefing out proprietary research as required
- Utilise segmentation analysis to define and prioritise consumer target audiences
- Develop strategic media partnerships and dialogue with media owners that could benefit clients
- Collate competitive and audience data for the development of a media strategy
- Develop media contexts and channel plans that deliver effective campaigns

Team Priorities

- Actively coach/train junior employees
- Harness and deliver the combined intellectual capital of our tools, systems, processes, partnerships and methods to deliver the best possible client outcome
- Facilitate effective techniques to drive innovation

Must have a minimum 5 years industry experience, most recently in a similar position or 3 years in Implementation planning position & Strong people management skills!

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