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Senior Strategist

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Vitamin T is working with an incredibly well known agency looking for a Senior Strategist to work on one of their largest accounts in the financial space. This role is for someone who can handle both traditional account and brand strategy with contemporary approaches to retail marketing and Omni-channel planning: to include retail zone management, direct marketing, digital and other elements of communication.

Necessarily skills for this position:
• Understands the client’s business and objectives and works with account team to develop solutions and creative business ideas.
• Establish close working relationship with key clients: business leaders, campaign managers and research/insights leaders.
• Represent the client’s customers in agency and client meetings
• Works as a fully integrated member of the agency’s client team with particular close cooperation with Creative and Account management.
• Recommends and implements research that will aid in the consumer insight gathering and strategic process.
• Familiar with standard research techniques: qual and quant as well as brand tracking, segmentation studies and Consumer Decision journeys.
o Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
o Analyzes consumer data with a trained sensitive eye for those insights that spark the creative process.
• Able to moderates focus group, analyze data, and develop implications and recommendations.
• Leads and participates in strategic development for new business initiatives.
• Ability to manage junior planners across social, digital, and traditional disciplines, investing in their success and clearly articulating assignments and areas for development.

Creative Insights and Collaboration:
• Develop a collaborative relationship across the creative team – become a person of first call for inspiration, problem solving and information.
• Craft consumer-driven creative briefs and provides clear persuasive briefings to creative team.
• Actively participates in each stage of creative development: reviews and critiques creative product to ensure it’s on strategy and within brand.
• Uses client data (when available) to evaluate the effects of a campaign in the marketplace through tracking data such as sales and share along with brand image over time.
• Monitor and interpret cultural and social trends relevant to the client’s business.

Omni-Channel and Consumer Decision Journey Mapping:
• Able to scan competitive digital activities and create highly insightful competitive reports for the client.
• Familiarity with analytics platforms such as Sysymos and have a basic understanding of website measurement tools such as Google Analytics.
• Ability to work with integrated teams to create Consumer Journey maps:
o Understand key sources used in Consumer Journey Mapping (syndicated research such as MRI, Simmons, Acxiom, analytical tools such as Google analytics, and qualitative tools including social listening).
o Able to work with the data to tell the story of the consumer in human terms that can inspire creative activities.

This role is for an individual who is NOT SCARED of DATA! You must be highly collaborative and excited/ready to work on a solid team.

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