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Senior SEO Project Manager--Contract

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The Consultant for Digital Optimization will be responsible for supporting a best in class Omni Channel vision for the future. The person will be responsible for supporting a cross functional team responsible for driving sales/conversions in buy paths on mobile devices. The person filling this position will also support the websites on the ATG/Endeca platforms. The ideal candidate has ATG/Endeca background/experience, strong online/buy path experience, project management skills, strong online sales experience, executive level communication skills, strong vendor management background, and significant online usability/user experience background. The candidate will need to ensure a best in class experience to drive customer traffic and maximize sales. The position will work closely with various vendors, HQ Marketing & I.T. organizations and creative design agencies to support initiatives and ensure program success. • Be a primary point of contact, business owner, lead for mobile experiences. • Support a cross functional team aimed at attracting more prospects and increasing online sales throughout the evolution of the ATG/Endeca platforms • Become Subject Matter Expert on mobile devices • Increase online sales through optimization of the all transactions and customer touchpoints • Identify and implement key projects and functionality to maintain the leadership position for the mobile experience. • Ensure appropriate connectivity and linkages with personalization efforts and associated projects. • Assist in the management of the parallel path efforts of the transformation of desktop.com, mobile and tablet sites • Ensure periodic releases of portal conversions to guarantee lifts realized in 2013 and in 2014 • Drive internal and external stakeholders (including partner agencies) to deliver best in class mobile experiences • Acts as a thought leader to influence visionary changes on the mobile site to meet business requirements and goals. • Support a technical team to maximize sales and system efficiencies. Qualifications/Skills/Experience • Bachelor’s Degree in Marketing, Sales, or Information Technology required • 5+ years e-commerce experience with a firm grasp of website fundamentals, including HTML, CSS, Javascript, content management, dynamic page generation, and personalization. • 5+ years sales, operations and/or marketing experience • Knowledge of and/or experience in online business practices, including web analytics, content management, SEM, SEO, A/B-split testing, catalog management, and online merchandising • ATG Web Commerce platform experience strongly preferred • Endeca Page Builder and Workbench experience strongly preferred • Strong analytical skills to review traffic/conversion/funnel and sales reports to identify areas for opportunity • Ability to support non-routine, highly complex technical projects • Experience with communicating/presenting to upper management • Experience managing strategic partners (preferably design and usability firms) • Strong reporting, forecasting, analytics skills • Preferred knowledge of Adobe CQ5, Site Catalyst, and Test & Target • Certified Usability Analyst or equivalent usability certification preferred • Must have strong Microsoft Office skills (Excel and PowerPoint high proficiency required) • Certification in Meclabs Landing Page Optimization preferred (training can be provided) • Familiarity with customizing user flows for different device types (mobile / tablet / desktop) • Strong attention to detail required • Excellent verbal, written, interpersonal, and leadership skills required • Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives • Highly responsive and proactive, supporting leaders and team • Proven ability to work and interact with multiple stakeholder groups and agencies / vendors • Ability to work well within a team environment and under pressure of very stringent deadlines • Possess problem solving and analytical skills, including the ability to create sophisticated design solutions to complex problems

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