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Senior Project Manager

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The Consultant – Digital Optimization will be responsible for supporting a best in class Omni Channel vision for the future. The person will be responsible for supporting a cross functional team responsible for driving sales/conversions in buy paths on mobile devices. The person filling this position will also support the websites on the ATG/Endeca platforms. The ideal candidate has ATG/Endeca background/experience, strong online/buy path experience, project management skills, strong online sales experience, executive level communication skills, strong vendor management background, and significant online usability/user experience background. The candidate will need to ensure a best in class experience to drive customer traffic and maximize sales. The position will work closely with various vendors, HQ Marketing & I.T. organizations and creative design agencies to support initiatives and ensure program success.

• Be a primary point of contact, business owner, lead for mobile experiences.
• Support a cross functional team aimed at attracting more prospects and increasing online sales throughout the evolution of the ATG/Endeca platforms
• Become Subject Matter Expert on mobile devices
• Increase online sales through optimization of the all transactions and customer touchpoints
• Identify and implement key projects and functionality to maintain the leadership position for the mobile experience.
• Ensure appropriate connectivity and linkages with personalization efforts and associated projects.
• Assist in the management of the parallel path efforts of the transformation of desktop.com, mobile and tablet sites
• Ensure periodic releases of portal conversions to guarantee lifts realized in 2013 and in 2014
• Drive internal and external stakeholders (including partner agencies) to deliver best in class mobile experiences
• Acts as a thought leader to influence visionary changes on the mobile site to meet business requirements and goals.
• Support a technical team to maximize sales and system efficiencies.

Qualifications/Skills/Experience
• Bachelor’s Degree in Marketing, Sales, or Information Technology required
• 5+ years e-commerce experience with a firm grasp of website fundamentals, including HTML, CSS, Javascript, content management, dynamic page generation, and personalization.
• 5+ years sales, operations and/or marketing experience
• Knowledge of and/or experience in online business practices, including web analytics, content management, SEM, SEO, A/B-split testing, catalog management, and online merchandising
• ATG Web Commerce platform experience strongly preferred
• Endeca Page Builder and Workbench experience strongly preferred
• Strong analytical skills to review traffic/conversion/funnel and sales reports to identify areas for opportunity
• Ability to support non-routine, highly complex technical projects
• Experience with communicating/presenting to upper management
• Experience managing strategic partners (preferably design and usability firms)
• Strong reporting, forecasting, analytics skills
• Preferred knowledge of Adobe CQ5, Site Catalyst, and Test & Target
• Certified Usability Analyst or equivalent usability certification preferred
• Must have strong Microsoft Office skills (Excel and PowerPoint high proficiency required)
• Certification in Meclabs Landing Page Optimization preferred (training can be provided)
• Familiarity with customizing user flows for different device types (mobile / tablet / desktop)
• Strong attention to detail required
• Excellent verbal, written, interpersonal, and leadership skills required
• Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives
• Highly responsive and proactive, supporting leaders and team
• Proven ability to work and interact with multiple stakeholder groups and agencies / vendors
• Ability to work well within a team environment and under pressure of very stringent deadlines
• Possess problem solving and analytical skills, including the ability to create sophisticated design solutions to complex problems

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