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Senior Product Marketing Manager, Mobile (Growth Hacking)

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This TOP Fortune 500 Company is the global leader in financial management software and head-quartered in Mountain View, Ca. They are currently searching for an experienced Senior Product Marketing Manager for the Quickbooks Self-Employed & Finance team. This is a high visibility role based in our corporate headquarters in Mountain View, CA reporting directly to the Director of Marketing.

We are looking for a passionate, creative & mobile savvy leader to help bridge the user experience across Product & Marketing in order to deliver compelling, consistent & seamless user journeys.

The Talent we are looking for is someone who sits in between marketing and a product manager. This person should have the experience in marketing to understand and drive the growth for a product through mobile channels. This is a great role for someone who comes out of a growth team and/or growth hacking.

Let's put it this way...
If you’ve used ZIP AROUND TOWN, a car sharing app, but you have not used it in a while, ZIP AROUND TOWN will send you notifications about new “promos” to re-engage you and market ads to you specifically to retain and grow its customer base.
Have you done this type of marketing, if so, read on...

Project Description:
The Senior Marketing Manager Product Marketing role for the Self-Employed Segment is responsible for being the ‘glue’ that stitches together the user experience across Marketing & Product. You’ll have immediate impact on the consumer experience & business performance by optimizing the funnel, building out a customer lifecycle management capability and ensuring our marketing & product interact seamlessly.

You will bring a track-record of relentless customer focus – understanding their motivations & intent and identifying the features, messages and strategies that drive value, relevance & differentiation. You will leverage this knowledge to deliver a constant & varied testing & learning plan across the customer experience & throughout the user’s lifecycle.

This is a hands-on role and we’re looking for someone who is energized about rolling up their sleeves and helping build a new business.

Specific responsibilities include:

• Identify actions/paths our trial users take to convert to subscription and optimize those experiences
• Define, scope & deliver a test plan for mobile leveraging our channels to drive conversion – push notifications, email, content, etc. You will be hands on and pushing tests live.
• Continuously vet new marketing channels and products to acquire users at the most efficient costs

• In partnership with XD, and PM design in-product A/B tests to drive, ultimately, conversion from free trial to paid subscriber. Dramatically increase the volume & quality of Quickbooks Self-Employed learning agenda.
• Identify and develop multi-channel trigger plans to supplement in-product promotions.
• Use customer data to drive customer action (1-1 marketing)
• Interface with central Product Marketing for best performing messaging & best practice, as well as identifying how best to position QBSE within our broader ecosystem for our customers.
• Partner with channel teams to insure integrated experiences
• In-product A/B testing calendar and learning plan designed with channel focus
• Ongoing reporting of conversion lift
• Promote social/community/referral within product to deepen engagement of trialer
• Share out test results, learnings to acquisition channels to inform additional hypothesis.
• Work with channel partners to insure integrated campaign messaging flows E2E
• Gather customer insights and evidence to identify our customer benefits to surface better experiences
• Regular communication with customers to surface insights and opportunities Seeks out marketing best practices and ways to share learnings across the Marketing community
• building outstanding relationships across Central Product Marketing, Marketing, XD, PD, PM


• BA required, MBA is a definite plus
• A minimum of 6-8 years of product marketing and mobile experience required
• SaaS/Global experience a plus
• Strong background in testing & experimentation to drive growth
• Digital experience and Brand experience critical
• Requires a strategic mindset with capability of engaging in deep business and marketing-related discussions with senior management
• Forward-thinking leader with the ability to create strategy, drive decisions and take action, and to roll up their sleeves and dive into the work when needed
• Strong leadership and people management skills with a passion for attracting and growing talent across the Marketing Community
• Understands the importance of failing forward and encourages hypothesis driven experimentation

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