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Senior Product Line Manager

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Serve as category team leader over cross-functional product creation teams. Determine and identify new product and merchandising needs, trends and opportunities for the category. Drive the product process to achieve brand, department and category goals and objectives.

Essential Functions/Responsibilities:

Develop product category road map/strategy on a global level by conducting, analyzing and interpreting global market trends and consumer research.

Create and implement category product line strategies which includes line structuring, pricing, product flow, product segmentation and product differentiation.

Act as category team leader and develop a collaborative working environment within the product creation teams.

Research, conceive and create new product ideas and initiatives. This includes developing and managing these ideas through the product process from the conceptual stage, design creation, development, launch and market rollout.

Write seasonal product briefs in accordance with brand, department and category strategy.

Ensure seamless interaction is established to deliver a product line that is designed, developed and manufactured to meet product requirements, market needs, margin goals and calendar timelines.

Present category strategy, prototype concepts, designs and product to key retailers, business unit meetings (BUM), and senior management in order to develop new product line offerings. Also required to present assigned category product lines to sales force and internal departments.

Manage and maintain the Product Development Matrix (PDM) seasonal line list for assigned lines and categories.

Develop and communicate category merchandising needs, including collateral sales tools such as catalog, components, hang tags, point of purchase (P.O.P), packaging and label/logo information.

Ensure that product timelines are met and that merchandising information is provided to appropriate departments in a timely manner.

Maintain positive open lines of communication with all management, merchandising staff, all other internal departments and outside suppliers in order to contribute to the smooth flow of information and efficient operation of the organization.

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