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Senior Paid Media Strategist

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A digital marketing firm is looking for an experienced digital media strategist to join their media team. As a Senior Paid Media Strategist, you will be responsible for crafting paid media campaigns for a host of BSD clients, ranging from non-profits to major brands, and everything in-between.

Serve as the chief media expert for a variety of clients

Drive the overall digital media strategy development for client campaigns

Coordinate across delivery teams to execute multi-channel digital campaigns

Work with Media Associates to develop, implement, optimize, and report on client campaigns

Lead client facing interactions such as regular calls and meetings, presentations, and new business opportunities

3-5 years online media planning/buying experience required

BA/BS required

Experience analyzing data, market research, and developing audience profiles

Experience in running fundraising, direct response, or other non-profit/advocacy related initiatives

Ability to understand client goals and how they translate into media strategy

Proficiency with Apple products

Experience using 3rd party ad serving technologies (preferably DoubleClick, Atlas, or Sizmek)

Excellent negotiation skills

Masterful understanding of digital platforms including search engines, social media, mobile, online publications, and emerging media

Strong written and verbal communication skills, excellent presentation skills

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