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Senior PR Marketing Manager

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Leading software company looking for PR Manager to join their team. The Public Relations Manager is a new and critical role on the marketing team. You will lead the overall media strategy for the company with the goal of expanding awareness in key target market segments through press and media coverage. In this role, you will collaborate closely with marketing colleagues, the executive team, product management and industry leaders to ensure that the company is top of mind for editors in target publications and ultimately with prospective clients.

Responsibilities:

  • Develop and execute an integrated press relations plan that generates a measurable increase in awareness in target markets via placed articles, interviews and social media
  • Proactively develop creative story angles to consistently secure coverage in targeted print and online media outlets
  • Cultivate and maintain relationships with editors and other key members of the print and online media community in our target segments
  • Develop and foster an exceptional rapport with current and potential clients and include their stories ongoing as a key component of the public relations strategy
  • Write and edit press releases, media pitches and articles
  • Research topics and write blogs and articles positioning company and SMEs as thought leaders in the industry
  • Serve as frontline media spokesperson as needed
  • Identify award opportunities for the organization and prepare nomination
  • Monitor and measure press coverage and report results to management


  • Required Qualifications:

  • B.S./B.A. in public relations, marketing, business communications or related field
  • 5+ years of PR experience in B2B Technology or an agency supporting the high tech industry
  • Proven ability to create strategic media plans from conception and execution to placement
  • Excellent writing skills
  • Proactive storyteller with strong pitching skills
  • Expertise across digital, traditional and social media channels
  • Ability to meet deadlines without sacrificing quality


  • If this sounds like you apply now!

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