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Senior Optimisation Manager

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Are you an expert when it comes to Data and CRO?

We are currently recruiting for a fantastic role within Financial Services. You will be working for a digitally forward thinking organisation focused on driving growth in digital sales through analytics. Working with a dynamic digital team you will have the opportunity to enhance your skills and grow your digital capability.

As one of the leaders in their field this is great opportunity for someone with an outstanding background within data & analytics to assume a role that comes with a high level of accountability and responsibility.

You will be a data driven individual who has a deep understanding of how to improve the customer journey and as a result increase revenue and profitability.

Reporting into the Digital Portfolio Director you will be responsible for achieving growth/revenue targets through digital channels. As such a strong working knowledge of Conversion Rate Optimisation, Campaign Analysis and road mapping digital improvements are key. Reporting on performance and ensuring conversation rates/online sales targets are met will form a large part of this position.

Key responsibilities:

• Driving the improvement of the organisation’s digital channels
• Work closely with the Build and Creative/Design teams
• Play an integral role in steering the direction of the company’s digital activity/presence
• Plan strategically to improve CRO though extensive data/ site traffic analysis
• An Optimisation Analyst reports into this position

You will be a strong influencer with excellent stakeholder management experience in a similar role. Working collaboratively with the various other digital teams your aim will be to roadmap strategic website changes that are designed to achieve growth/revenue targets.

Working in conjunction with the Product/Marketing team you will drive site traffic and increase page visits. You will then use all the resources available to you (Design / CX / Copy / Creative / Build) to implement campaigns and ensure capacity/delivery are optimised.

Key experience required:

• 5+ years digital industry experience
• Strong background in CRO
• Extremely strong analytical, communication and influencing skills
• Advance knowledge of Analytics tools, preferably Adobe analytics, however experience with similar tools such as Google Analytics & Google Webmaster Tools will be considered
• While previous managerial experience is preferred, consideration will be given to individuals who can demonstrate leadership experience working cross-functionally with various digital departments

If you are interested in discussing this role in further then please get in touch asap at acreed@firebrandtalent.com

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