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Senior Media Planner/Buyer

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Our client, a full service advertising agency has an exciting opportunity for a Senior Media Buyer/Planner to work in Arlington, VA in their Media Department.

This person will be mainly focused on digital media activities, so they are looking for someone with deep digital experience; however, having an integrated media background is a plus.

The Media Buyer and Planner will:
- Develop and execute media plans best suited to meet established client requirements, budgets, and objectives
- Collaborates with media team to successfully integrate traditional media schedules with digital opportunities
- Conduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plans
- Be the day-to-day contact for media vendors and aid in the management of general media department solicitations
- Issue purchase orders for each approved media insertion or placement
- Establish specifications and deadlines for needed materials and report these to the Creative, Production and Account Management departments or groups
- Cross-reference and approve all media invoices to be processed and ensure timely payment
- Conduct buying, negotiating, implementation, optimization, and tracking analysis against established Key Performance Indicators for digital marketing
- Meet with internal Account Service teams and clients to present schedules or discuss media-related issues·
- Maintain updated media orders (cancellations, changes, etc.) and distribute updated orders
- Issues Point-of-Views (POVs) to clients on new media opportunities
- Consistently seek new opportunities within digital in order to stay ahead of the curve, enhance individual/team/client learning, and improve client campaigns
- Develop, mentor and train Media Planner/Buyers and Associate Media Planners

REQUIREMENTS:

- Bachelors degree in Communication, Marketing or Advertising
- 3+ years planning and buying digital media campaigns; integrated media experience a plus
- Solid understanding of various platform media; RTB technology and programmatic buying experience preferred
- Exceptional oral and written communication, and presentation skills
- Strong attention to detail
- Ability to multi-task
- Knowledge of Sizmek, and other comparable third party ad serving technology
- Proficiency with media research tools (comScore, MRI, eMarketer, etc.)

If you’re interested, please APPLY!

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