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Senior Marketing Specialist

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The Senior Marketing Project Manager manages marketing projects including development of marketing content, collateral, communications and direct marketing.

Essential Functions:
• Provides creative direction & tracks progress against objectives to ensure that project solutions are appropriate for the targeted audience, meet project specific criteria, reflect brand standards & are consistent w/strategic marketing goals.
• Develops marketing project plans of a strategic or complex nature, which identify key issues, problems, approaches, performance metrics & resources required, & designs processes to address these problems.
• Establishes effective professional business relationships w/clients
• Instructs & educates clients on all aspects of project. Accountable for the development of project documentation for executives & other key clients to facilitate sharing of project outcomes & best practices.
• Assists in developing Marketing plans that support strategic marketing efforts. May meet with clients to analyze short & long-term business requirements.
• • Cultivates & reinforces appropriate group values, norms, & behaviors. Provides guidance to team on performance & productivity issues.
• Establishes team membership & negotiates time commitments & resource allocation.
• Designs research plans for data gathering & analysis, & leads the assessment of the collected data & development of action plans.
• Plans & facilitates meetings, making formal presentations to various audiences that establish the procedures regarding the implementation of project outcome.
• Provides leadership to marketing project teams in support of high-impact, multifaceted marketing programs.
• Projects are typically divisional, regional & (in some cases) multi-regional in scope; they are also strategic & complex, requiring in-depth evaluation of key issues.
• Project outcomes must serve to effectively differentiate the company's market position to a broad array of targeted member, prospective member &/or purchaser audiences.
• Project results must meet strategic objectives as well as demonstrate appropriate & consistent application of brand identity standards.
• Drawing on extensive experience & skills, may lead multidisciplinary, interdepartmental teams on high visibility, complex member, marketing & new media projects designed to increase recognition of the company as a leader in quality health care.
• Plays a pivotal role in identifying key issues, formulating project direction, facilitating problem-solving & bringing projects to closure.
• Recommends solutions, communicates progress & evaluates results to ensure that project outcomes are appropriate for the targeted divisional or regional audience, meet project-specific criteria, reflect brand standards for design/voice/style & are consistent w/strategic marketing & member retention goals.
• This job description is not all encompassing.

Basic Qualifications:
Experience
• Minimum five (5) years of experience in leading marketing projects for diverse market segments, audiences and industries (consumer and business-to-business), and developing and implementing strategic and tactical communications plans.
Education
• Bachelor's degree in communications, marketing, advertising or design or other related field, OR four (4) years of experience in a directly related field.
• High School Diploma or General Education Development (GED) required.

Additional Requirements:
• Must be able to work in a Labor/Management Partnership environment.
• Creative and independent problem-solving skills.
• Demonstrated ability to conduct and interpret quantitative and qualitative analyses.
• Thorough familiarity with computer-based publications design and reproduction processes.
• Superior verbal, written and interpersonal skills.
• Portfolio of work samples must demonstrate mastery of complex, high-impact projects.
• Demonstrated ability to determine key business issues and develop appropriate action plans from multi-disciplinary perspectives.
• Effective leadership, marketing project management, and consulting skills.
• Demonstrated ability to analyze key project issues and recommend appropriate communications solutions.
• Demonstrated success in leading strategic project teams with multiple stakeholders.
• Must be able to work in a Labor/Management Partnership environment.

Preferred Qualifications:
• Marketing project management experience in health care preferred.
• Master's degree in above subjects is preferred.

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