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Senior Marketing Programs Manager

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Duties Tasks and Responsibilities:
Understand customer needs in key segments and be able to translate these needs into successful marketing programs that drive revenue growth.
Embrace customer and marketing insights to help guide strategies and ensure that all layouts and copy deliver on the Creative Brief.
Drive the development and execution of targeted marketing messaging and programs, go-to-market strategy and tactical activities, managing and liaising agency and Corporate Marketing functional managers when appropriate.
Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management.
Work collaboratively with product marketing, providing input and validation on product positioning, messaging and outbound marketing strategy/mix.
Serve as an expert on customer behaviors, needs and responses to programs in specific segments and in the business overall.
Oversee outbound marketing spend and forecast and ensure that deliverables are entered into Aprimo as appropriate.

Skills
Minimum 5-7 years' experience in marketing, marketing communications and/or product marketing in life sciences.
Proven track record and experience in leading campaign and program development.
Sales experience highly desirable.
Has lead outbound marketing responsibilities for product launches, in depth marketing strategy experience, proactive nature, can-do attitude, high-level exposure to senior executives, confident, ability to 'figure things out' with minimal direction, see job description for additional

Education
Minimum of a bachelor degree in the biological sciences, chemistry, genetics or business/communications
MBA or other related degree in business, marketing, communications highly desirable.

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