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Senior Marketing Manager, Publishing

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Are you a senior marketing expert with experience in publishing? Then our client needs you! A non-profit client of ours in Washington, DC is seeking a Senior Marketing Manager of Publishing to assist on a project for 8-12 weeks. This position is full time and would require the individual to be onsite. The manager would be looking to conduct interviews immediately and will make a decision following a phone interview. The ideal candidate must be able to commit to a 8-12 week contract and MUST have publishing marketing experience.

Job Description:

Develop an overall annual marketing plan to support revenue goals for site license sales.

Launch timely and effective campaigns to grown the visibility of the family of journals among librarians and science professors in academe and industry.

Expand and manage high impact lead generation campaigns across all target markets. Work with the digital marketing team and others to build a pipeline of leads to support institutional sales efforts.

Measure and report on campaign effectiveness, interpret the data and recommend new outreaches and/or changes to increase ROI.

Become the expert in understanding the institutional site license market and recommend marketing tactics and strategies.

Job Requirements:

6-8 years of experience working in a marketing department for a publishing enterprise.

Knowledge of STM publishing.

Proven track record of supporting institutional sales efforts through strategic planning and flawless execution.

Proven ability to implement successful direct response marketing campaigns involving emails, print collateral and digital campaigns.

A deep understanding of publications marketing including print production and background managing external vendors such as printers, mailhouses, copywriters, and designers.

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