Develop an overall annual marketing plan to support revenue goals for site license sales.
Launch timely and effective campaigns to grown the visibility of the family of journals among librarians and science professors in academe and industry.
Expand and manage high impact lead generation campaigns across all target markets. Work with the digital marketing team and others to build a pipeline of leads to support institutional sales efforts.
Measure and report on campaign effectiveness, interpret the data and recommend new outreaches and/or changes to increase ROI.
Become the expert in understanding the institutional site license market and recommend marketing tactics and strategies.
6-8 years of experience working in a marketing department for a publishing enterprise.
Knowledge of STM publishing.
Proven track record of supporting institutional sales efforts through strategic planning and flawless execution.
Proven ability to implement successful direct response marketing campaigns involving emails, print collateral and digital campaigns.
A deep understanding of publications marketing including print production and background managing external vendors such as printers, mailhouses, copywriters, and designers.