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Senior Marketing Manager

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My client is one of Australia’s largest retailers with a strong market reputation. They are currently looking for a Senior Marketing Manager for one of their Services Division, reporting to the Head of Services Brand & Marketing.

This is a critical role that will help Services achieve acquisition, usage and retention targets across its portfolio and support innovations in payments.

Role Responsibilities

- Development and implementation of acquisition, retention and usage marketing strategies across all mediums – ATL, BTL and Digital
- Responsibility to achieve acquisition, portfolio and retention sales targets
- Management of cards and payments marketing budgets
- Responsibility for integrated marketing, communications and customer experience strategies
- Development and maintenance of customer data warehouse
- Ownership of customer metrics reporting and analytics
- Environmental analysis and competitor profiling within the industry and other large retailers
- External third party and agency relationships management and contract negotiations
- Negotiations with suppliers to develop joint marketing campaigns
- Undertaking customer research for existing and new products on a national level
- Development of brands for products offerings
- Management of rewards programme and loyalty initiatives for products

Products you will manage:

- Credit Cards (Classic and Platinum)
- Prepaid debit Cards
- Gift Cards and ATM’s
- Trade Cards
- Payments acceptance (increasingly adopting new technology for various brands)

You Will Have

- A strong consumer marketing background gained at a major financial services institution
- Understanding of payments, banking products and cards in Australia
- Strong vendor negotiations experience
- Outstanding stakeholder management experience
- Strong people management skills with a reputation of being a great leader
- Project management experience
- Extensive experience working with customer data and analytics

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