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Senior Marketing Manager

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The marketing function within my client's company is undergoing an exciting period of change as the company enters a new phase of bold growth. Marketing team is valued as a central part of the company’s growth strategy, and the individual who fills this role will be seen as operating as a business partner and strategic adviser to the leadership team in the group, as well as being a highly effective implementer of image, market and business development programmes. We are currently streamlining and enhancing the core marketing management team, and the new Senior Marketing Manager – ITG, will play a very important part in both representing and shaping the new direction of the function.

The ITG group within the company has been a core part of the company’s success for several decades. The group is split into IT Advisory and IT Delivery, with further regional divisions in the US and Nordic Region.

IT Advisory shapes, fits and thoroughly secures market offerings, which are then implemented and maximized by the IT Delivery Practice. The focus is on constant, iterative innovation, and most recently on ensuring our clients are Digitally minded, equipped and ‘fit’ for the future, especillay targeting the board level in this new challenge.

The purpose of this role is to support the ITG business in all aspects of its go-to market processes from strategy setting to offering development and delivery enhancement, to sales. In particular there is a major market opportunity in the Digital Business space, which the company is determined to own and develop a differentiating position within, on a rapid timescale. The role of the senior marketing manager will be critical in helping the company own this space.

Job Requirements

Dimensions of Role:

• The Senior Marketing Manager – ITG will use their deep experience and understanding of technology to shape and focus the marketing offerings within the group. In particular there is an early need to reduce the number, and increase the quality of the ITG marketing offerings, applying insightful competitive understanding and a close, well-informed and nuanced awareness of market needs.
• The SMM - ITG must be able to act as a strategic advisor to the partners, winning their confidence and helping them to ensure the saliency of their market propositions. They will proactively advise on potential new offerings and new markets within the context of IT. With their keen, external understanding of the competitive landscape, they will be able to develop competitive marketing strategies, particularly in highly sought after market spaces such as Digital Business, but also extending beyond as trends dictate.
• The SMM will have the capabilities and commercial acumen to participate in, and help shape proposals and sales pitches, and will always be focused as a default on the business targets of the group.
• He or she will also be expert in the design and definition of communications programs which are tailored to the specific strategic objectives of the group. They will also know how to harness and maximize the investment in corporate brand programmes, in support of ITG.

Key Accountabilities:
• Working with the CMO, Group Head and Practice Heads, ITG, review and SWOT the current marketing approach
• Develop a new ITG marketing strategy, working in close consultation with the Group Head and the Practice Heads
• Define a set of creative, innovative and competitively differentiating marketing and communications programmes, deriving directly from, and tied clearly to the agreed strategy
• Ensure that these programmes directly link to, support and enhance the IT Group’s selling efforts
• Ensure that these programmes are integrated with, and leverage the company’s image activities
• Deliver these programmes to agreed target metrics. Importantly these metrics should be simple, truly measurable and strategically constructed, based on the goal of demonstrating ROI, rather than following the tactical pursuit of non-contextualised KPIs
Attention to detail and inclination to rigour, specifically around xRM and defining the detail of networks and applying Social Media intelligence
- End-to-end understanding of the selling process
- ‘Diagnostic’ capabilities
- Flexible personality willing to coach, listen and accommodate at one end and direct, champion and cajole at the other.

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