These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Senior Marketing Manager - Credit

0 people like this description

My client is one of Europe’s most innovative payment and banking solutions companies, which has been successfully pursuing a commitment to challenging the status of quo of traditional banking. They’re a fast growing, award winning and exciting company offering a number of different product types (Debit/Prepaid, Currency and Credit) to individuals, small to medium businesses, and local government.

They are currently looking for a Senior Marketing Manager who can manage the new customer acquisitions, you’ll be responsible for the development and execution of new account sales campaigns across multiple channels, multiple products (credit cards, revolving lines of credit and overdrafts) both via cross-sell and open market recruitment. Drive integration into debit product offers to drive profitable portfolio growth.

Main responsibilities:

• Achieve commercial targets set collaboratively with P&L owners and Credit Director to support Consumer and SME segments;
• Establish and run robust campaign management process and deliver campaigns on time, to budget, maintaining accurate and comprehensive campaign documentation and conducting post campaign performance reviews;
• Own product development and management, including pricing and proposition;
• Work with Risk to optimise credit performance and prospect universe focussing on increasing mailable population, new accounts opened, card activation rates, CPA, utilisation rates, and revolve rates;
• Optimise customer journeys and conversion paths;
• Deliver customer management strategies and retention to maximise key KPIs;

The right candidate would have a proven track record with driving credit card new account acquisition, experience working on credit products and in consumer and/or corporate financial services industry, experience working with agencies, such as mail houses and creative agencies and an ability to translate customer and market needs into effective product development programmes.

If you would like to apply, please send me your CV to: makrabi@aquent.com

These job descriptions are examples. Looking for work?

Find JobsFind Jobs