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Senior Marketing Insights Analyst

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Vitamin T is working with a phenomenal Global Education institution that is looking for a Senior Marketing Insights Analyst. As part of their new digital center of excellence, this role is responsible for analyzing all marketing activities, developing a deep understanding of our target consumer and leveraging those insights to influence our overall marketing strategy. This role requires an analytic thinker who is comfortable pulling data from disparate data sources to uncover opportunities that improve the performance of our marketing efforts. 

Responsibilities: 
• Contribute to integrated marketing strategy by analyzing and reporting on performance of online marketing channels including website, blog, email / lead nurturing, social media, organic search, and paid search 
• Develop strong hypotheses, independently solve problems, and uncover business insights and opportunities across marketing channels to drive growth 
• Analyze the performance and profitability of marketing efforts at the channel, tactic and segment level to optimize spend and performance 
• Extract and integrate data from various sources and provide insight to understand audiences and behaviors 
• Create and develop smart, compelling reports that track KPIs and provide actionable recommendations 
• Provide support in managing and interpreting data from a response attribution model 
• Support primary and secondary research on brand health and campaign effectiveness 
• Operate seamlessly between being a business-savvy internal consultant and a highly technical analyst, with the ability to clearly communicate insights to senior leadership 
• Complete other projects and duties as assigned 

Qualifications: 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. 
• A Bachelor of Science degree in Statistics, Mathematics, Applied Analytics or a related field 
• A minimum of 5 years of experience working with databases, reporting on data and working in an analytical capacity 
• 2 or more years of experience working with digital marketing data 
• Experience with reporting tools (Tableau, Cognos, etc.), web analytics tools (Google or Adobe analytics) and CRM solutions (SalesForce or Marketo) 
• Ability to work in a fast-paced work environment and with little guidance and supervision 
• Advanced Excel skills including proficiency pivot tables, reports, graphs, and more 
• Strong analytical and problem-solving skills 
 

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