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Senior Marketing & Communications Specialist

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Aquent's client has a Senior Marketing & Communications Specialist. Below is the job description.

Plans, creates and or produces marketing communication/sales materials to implement marketing strategies and sales objectives. Plans for effective development and implementation of longer term projects, requiring scheduling and coordinating of resources within assigned projects.
Principle Responsibilities/Duties/Functions/Tasks
1. Work closely with marketing, product management, and sales personnel to plan and implement user centric digital and traditional marketing programs related to lead generation and customer relationship management activities for retail and institutional channels.
2. Partner with internal functional groups to assure integrated marketing communications activities, including advertising, sales collateral (printed and electronic), electronic and direct marketing, etc.
3. Partner with external agencies to implement effective marketing strategies in support of business, marketing, and marketing communication activities.
4. Analyze business requirements and develop appropriate programs to address these requirements.
5. Coordinate assigned longer term projects, including complex problem resolution, financial analysis, managing vendor relationships and coordinating various approval processes.
6. Perform activities involved in the preparation of advertising, sales promotion and publicity to support marketing objectives.
7. Other duties as assigned.

Contacts – Internal & External
• Internal: peers; manager, resources in other departments
• External professional – regional directors, advisors, OSJ managers and marketing vendors

Decision Making & Autonomy
• Receive direct supervision from manager
• Decisions require supervisor approval
• Impact of decision felt w/in department or with w/other groups

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