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Senior Manager of Social Media (minimum 6 years experience)

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The Senior Manager of Social Media will be a key member in the global marketing team. In this role, this person will be responsible for overseeing a social media team and for defining, developing and implementing a world-class corporate social media strategy that spans multiple channels and various audiences (general audience, members and sales representatives). This will include driving the content and campaign strategies, collaborating on the international strategy, supporting promotions, overseeing relevant creative development, generating traffic and impressions, and cultivating relationships with members and representatives. Responsibilities will include providing strategic support, acting as the social media voice in all initiatives, crafting multi-layered, dynamic 360 integrated social media engagement plans, driving social campaigns forward and maintaining high accountability to provide measurable results (including specific KPI’s and ROI analysis) and checkpoints.

This role will work closely with all areas of the internal agency including MarCom, Creative Services, Video, Field Alliance and Marketing Tools, as well as cross-functional and external groups, such as digital, Internal PR, legal, compliance, senior executives, field leaders and more, to ensure all social strategic initiatives stay focused, are well integrated, and are representative of the larger brand/company goals and mission. In order to be successful in this role, you must be able to effectively collaborate with other members of the marketing team and gain alignment across the organization. You and your team will also be expected to deliver social media content that is culturally relevant, promotes our brands and brings our products to

Finally, the Senior Manager of Social Media will play a key role in helping build a client-centric culture of collaboration and should also exude a general positive attitude and willingness to be a brand champion and desire to effect meaningful change while working to achieve industry standards.

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