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Senior Manager of Social Activation & Analytics

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The Senior Manager, Social Activation and Analytics is a creative, strategic thinker with a passion for digital and social media, the evolution of the interiors landscape, and the evolving way that people consider their home. This role will be responsible for building a social strategy and framework for each of our client's business groups that enables social activity, diligent listening, quick and nimble response, and observable and actionable insights. Day to day work will be centered on delivering relevant and actionable social brand strategies and social campaign activations to each business, while managing and scaling the company's social “command center” within the global Communications organization.


HOW YOU WILL CONTRIBUTE:
Develop and apply a global social strategy and architecture to support and drive increased customer engagement, brand advocacy, and campaign activation across earned, owned, and paid social.
Synthesize information from internal teams into an overarching strategy, working closely with business digital, channel, and product marketing organizations, legal, and larger communications teams.
Oversee the creation and scale of a real time ‘social news room/data center’ and leverage data and analytics to enhance understanding of various social communities and conversations, measure engagement and recommend actions.
Determine metrics of success and assess effectiveness of social marketing initiatives and investments; influence investment decision makers with formal recommendations and internal networking.
Define the voice of the organization and each business group and ensure that it meets the needs of our target audiences.
Determine resourcing solutions to enable ongoing social media monitoring, real time content management and event coverage.
Continuously experiment and innovate with original and disruptive ways to leverage social activities that generate buzz, brand, and product visibility.
Educate colleagues regarding the inclusion of social media procedures into the company’s culture, products, and services.
Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term.
Work closely with market research team on customer, competitive, and industry tracking as it relates to marketing strategy and as a function of social oversight and listening tools.

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