Senior Manager of Direct Marketing

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The Senior Manager of Direct Marketing,will be responsible for developing and executing the marketing strategy to convert customers from free trials to a paying subscription. The role will oversee the customer experience from point of sale through all marketing touch points and communications with the sole focus of acquiring new paying subscribers in what is a key growth area for the company.

The ideal candidate will be a self-starter, who can flawlessly execute marketing strategies in this exciting, emerging area of our business. They will have played an integral role on exceptional marketing teams that have worked across multiple areas to bring the best ideas to market quickly and efficiently. The position requires a keen understanding and sharp focus on key marketing metrics and goals. The individual should be passionate about communicating the value and benefits of subscribing to our broad selection of entertainment and exclusive content.

Key responsibilities include:
• Maintaining a sharp focus on key metrics and measurements of performance across various marketing channels
• Executing marketing initiatives across traditional, digital, and social media
• Partnering with resources across Legal, IT, Finance, Program Management, Call Center Operations, and Marketing Operations to bring new marketing messages and materials to market
• Working with the Strategic Analytics team in executing in-market tests in a continual “test and learn” environment
• Identifying opportunities to continually improve marketing initiatives
• Supporting broader corporate initiatives that impact Pre-Owned trials as needed

Required Experience:
• Bachelor’s degree in marketing or related field from a well known Educational Institution. MBA preferred
• 5+ years experience in direct marketing with a focus on managing and executing key initiatives
• Experience in marketing for media, entertainment or subscription or acquisition businesses preferred
• Must have legal right to work in the U.S.
• Self-starter with the ability work independently and proactively
• Strong ability to develop cross functional relationships and work as part of a broader team
• Exceptional communication and presentation skills and the ability to communicate effectively at all levels of an organization
• Keen understanding of marketing metrics, strong marketing analytical skills and a critical thinker
• Excellent time-management skills with the ability to manage and prioritize multiple projects and meet tight deadlines
• Solid interpersonal skills and the ability to project a confident and professional image