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Senior Manager, Product Marketing

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Our client, a strategic advisory company whose core purpose is to create innovative solutions to complex healthcare problems, is seeking a Senior Manager, Product Marketing to support their growing Marketing team for the next 6 months. This position reports to our Senior Vice President of Marketing, and requires a robust understanding of the product marketing space, with specialization in the healthcare arena.

Principal Duties and Responsibilities:
- Build and execute marketing campaigns: Create integrated/multi-channel campaigns that drive the marketing funnel and ultimately create qualified leads for our sales team.
- Oversee product launch efforts for healthcare customers: Partner with product development staff to support products from conception to development and launch. Ensure appropriate market research, pilot testing, design and user experience work for each product as appropriate. Continue to support the product post market through additional campaigns for new and existing users.
- Draft Marketing Collateral: Leverage content expertise and partnerships with internal subject matter experts to draft compelling collateral and sales support tools with consideration to using the most appropriate marketing vehicles, placement in effective channels, and tracking success of the outreach through sales and customer input.
- Track and Report on Marketing Campaigns: Use Marketo, Salesforce.com, Google analytics, and other tools to track and report on campaign efficacy; adjust strategies and test campaigns to ensure results that achieve business goals.

Skills, Experience, and Other Job Related Requirements:
- Bachelor’s degree in marketing or related field or equivalent work experience.
- Minimum of 6 to 8 years of proven successful B2B marketing experience.
- Experience in the healthcare industry is required.
- Experience managing marketing and lead generation campaigns.
- Versatile and proficient in marketing analytics tools.
- Excellent written communication skills.
- Positive, articulate person who can generate enthusiasm around the client's unique service offerings.
- Ability to energize co-workers and to build rapport at all levels within an organization.
- Flexibility to handle a variety of projects and shift priorities simultaneously while also looking at the broader picture.
- Ability to work independently and as part of a team.
- Exemplary interpersonal skills that translate into positive relationships with colleagues and clients.

If interested and qualified, please email Brian at bberzellini@vitamintalent.com

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