This position supervises a team of marketing channel experts to execute and implement marketing programs and campaigns that secure subscriber enrollment, drive awareness, promote service utilization and maximize renewals for multiple automotive OEM clients. This position serves as a functional expert and cross-functional team lead and uses in-depth knowledge of customers, printed and digital marketing channels, and campaign execution tools.

Duties and Responsibilities:
• Manage a marketing operations team of approximately 4-6 people which includes direct mail and email specialists, HTML coders and technical database administrator resources.
• Launch and maintain e-mail marketing campaigns that deliver against business goals.
• Work with the business, operations and IT teams to understand processes and source systems underlying the Marketing lifecycle.
• Provide insights and recommendations for addressing process, data and automation issues.
• Drive Marketing change in terms of processes and automation.
• Project manage large department-wide and cross-functional initiatives, and ensure they are executed as designed, on time and within budget.
• Demonstrate leadership skills, including the ability to solve problems that include many decision-makers and carry several solution options.
• Meets with internal strategic marketing managers, CV marketing managers, and CRM engineering to understand segment and channel needs.
• Manage all aspects of the marketing automation programs including CRM campaign setup, marketing integration, and execution of communication and fulfillment processes.
• Drive customer and channel growth through effective planning, marketing program development and execution.
• Identify, qualify, contract and manage best-in-class marketing fulfillment vendors in the set-up and implementation of marketing campaigns across multiple channels.
• Secure the execution of marketing campaigns across channels within budget for all applicable OEM clients.
• Carry out all responsibilities of the managerial role, including performance management, employee development and training, interdepartmental collaboration and communication, diversity, and leadership.
• Ability to execute manual mitigation campaigns and other ad-hoc campaigns as needed.
• Support and execute strategic tests that will support optimization of marketing campaigns across all OEMs and maximize revenues for client.
Supervisory Responsibilities:
• Proven experience in supervising a small marketing team.

Minimum Qualifications:
• Bachelor degree in Business, Marketing or related field. MBA a plus.
• 10+years experience in marketing or channel management.
• Previous subscription marketing experience a plus.
• Experience in supervising employees and writing correspondence, reports and presentations.
• Significant experience with campaign fulfillment software (for example Siebel) and the management of external direct mail, SMS and email fulfillment vendors.
• Previous experience in creating and executing channel marketing plans and programs.
• Experience in managing fulfillment budgets.
• A solid and successful track record in creating effective marketing campaigns for direct and indirect channels.
• Previous experience in marketing technology to the consumer a plus.

Requirements and General Skills:
• Ability to balance tactical/strategic objectives within available budgets.
• Ability to think critically, strategically and analytically.
• Demonstrated experience in leading, creating and managing marketing fulfillment processes — start-to-finish.
• Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization.
• Must be flexible and enjoy working in an extremely fast-paced environment.
• Excellent verbal and written skills.
• Ability to communicate complicated marketing fulfillment and business analysis information.
• Demonstrated ability to design various reports as needed.
• Extremely detail focused and prior experience in campaign automation UAT and troubleshooting.
• Must have legal right to work in the U.S.

Technical Skills:
• Proficient knowledge of MS-Office Suite (Word, Excel, PowerPoint) and Internet and campaign fulfillment software.