This position provides analytical and business intelligence support for client’s personalized marketing programs managed by Global Marketing and Digital teams. They will measure the impact of personalization marketing initiatives in driving incremental revenue and achieving customer engagement goals. This will require that they collaborate with other internal analytics and research teams to identify key performance measures, analyze the performance of customer segments, develop test designs to measure lift from digital personalization initiatives, and provide insights and reports to cross-functional teams on marketing effectiveness. In addition, this person will develop weekly dashboards and reports for the business unit managers, lead the review of performance metrics each week, identify opportunities for improving targeting of marketing communications through analysis, and support measurement requirements for the extension of client’s personalization platform to a broader set of marketing programs within the company.
• 2-3 years of relevant work experience, ideally with experience as a quantitative data analyst. Applied experience in marketing analysis, CRM analytics, digital analytics, or statistical analysis is preferred.
Technical Skills (preferred but not required upon entry)
• SQL, SAS, R, Excel, Access, Tableau, Cognos, knowledge of enterprise scale customer and transaction databases
• Bachelor’s degree in a related field. Strong coursework in quantitative disciplines, including statistics, economics, or operations research preferred.