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Senior Manager, Direct Response Email Campaigns

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We are looking for someone who has a lot of experience with direct response e-mail marketing. This person will be interacting with a lot of VP & Sr. Mgmt and will be managing a team of 2.

Job Description:
The Senior Manager, E-mail, will oversee the digital direct marketing efforts for our campaigns, which includes dozens of unique campaigns sent to hundreds of thousands of contacts each month. This highly visible role will be responsible for maintaining and communicating a clear campaign schedule and being able to adjust that schedule quickly based on corporate and/or revenue needs is a critical part of the job. The Senior Manager will both oversee a team responsible for, and actively engage in, the key components of e-mail distribution including content programming, design, production, deployment, and reporting while developing strategic plans for all segments of our customer base including past passengers, booked passengers, inquiries, prospects, and travel agents. The successful Senior Manager will juggle multiple projects with tight deadline, keep all stakeholders informed on every step of the process, and take the initiative on establishing ways in which the team can operate efficiently and accurately.

Job Responsibilities:
•Campaign scheduling and communication
•Content programming and coordination
•Working with design team members and/or vendors to improve visual
•E-mail production and deployment
•Data analysis, report generation, and strategic/tactical direction based on past results
•Team management
•Follow and evangelize process and organization methods
•Provide regular status updates to key stakeholders
•Establish good working relationships with a diverse set of internal and external employees

Job Requirements:
•Strong organizational skills
•Ability to manage multiple projects at once
•Effective communication abilities
•E-mail campaign management tool experience, preferably within DREAM or ExactTarget
•CMS experience
•Photoshop experience
•Asset management experience
•Microsoft Office (MS Word, Excel, PowerPoint, Visio) expertise
•SharePoint knowledge

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