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Senior Manager- Relationship Marketing

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We're seeking a Senior Level Relationship Marketing Expert with a strong digital background for a long term contract opportunity. This individual will develop and drive awareness of the company's leadership position in diabetes care and provide those living with, and treating, diabetes essential information to successfully manage their disease and information about the products available to support them. Accountable to lead digital, database, multichannel, mobile, social and customer experience-oriented acquisition, conversion and retention programs and platforms.

RELATIONSHIPS:
This position reports to the Associate Director in the Patient Marketing Center of Excellence (CoE). Interacts with colleagues within Diabetes Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies and organizations, healthcare professionals, and patients.

ESSENTIAL FUNCTIONS:
• Acts as PCS&S expert and strategist in designated Patient RM segment. Aligns PRM initiatives to brand strategies. Provides input to brand strategies and tactical plan. Develops and executes key initiatives/projects delivering optimal value. Leads and/or participates in key diabetes governance teams.
• Develops and coordinates PCS&S area strategies and tactics based on brand/portfolio strategy. Identifies opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment. Proactively communicates with Brand team to ensure message alignment and tactical “sign off” prior to implementation.
• Participates on Extended Brand Teams as needed—provides PCS&S expertise on strategies/tactics related to relevant customer segment(s).
• Partners with Brand teams to identify key metrics and evaluate ROI/impact of programs; collaborates with brand teams in making course corrections if needed.
• Acts a strategic partner on patient communication initiatives with other departments, coordinates strategies related to Cornerstones4Care and owns communication style guidelines in an effort to better collaborate across boundaries and provide ‘one voice’ to consumer customers.
• Acts as strategic partner to integrate patient RM educational tools/resources appropriately within healthcare professional communication initiatives including NovoMedLink and Field Sales, owns communication style guidelines in an effort to better collaborate across boundaries and provide ‘one voice’ to professional customers.
• Acts as leader in identifying CRM best practices and innovation.

Patient CRM Development and Execution:
• Oversees, manages and directs agency partners in the execution of digital, database, multichannel, mobile and customer experience-oriented acquisition, conversion and retention strategies and tactics.
• Develops multichannel strategies and tactics to drive patients to enroll/engage with CRM platform.
• Identifies and develops comprehensive measurements, analytics and reporting to evaluate effectiveness of multichannel marketing campaigns with regard to strategic and tactical (format, placement and creative, etc.) optimization.
• Collaborates with PR to evaluate the news appeal and newsworthiness of patient RM efforts that may utilize the news media to deliver messages or build awareness of programs.
• Manages the medical, legal and regulatory review of CRM tactics.
• Makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.

KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS:
• Bachelor’s degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Master’s degree preferred.
• At least 9 years Patient Marketing, CRM, marketing, account management, and/or other related role required. Demonstrated and steady career progression with increasing roles of responsibility.
• At least 5 years of pharmaceutical related experience either internally or agency experience.
• Must exhibit strategic thought and leadership with the ability to think at the big picture level, as well the ability to translate strategic objectives into specific initiatives and manage successful execution.
• Media management experience and competency.
• Creative, innovative thinker with the ability to work effectively across the organization and to foster teamwork.
• Familiar with relationship marketing operational logistics including relational database structures and database management applications.
• Planning, Execution and Follow-Up—effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.

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